175 director of product marketing Jobs in san francisco, ca
Upgrade is Hiring a Director, Product Marketing Near San Francisco, CA
Responsibilities
- Define and execute go-to-market strategies and organizational coordination for feature launches for Personal Loans and Auto Loans
- Synthesize consumer insights and competitive research to identify and prioritize user needs by deeply understanding our consumers, product and experience to build data-driven, useful insights for the Product team
- Help to craft the product roadmap, developing the positioning and messaging for new features and experiences, and building the go-to-market strategy
- Spearhead experimentation plans to increase conversion, cross sell and lifetime value
- Work with the Lifecycle Marketing team in the creation of marketing campaigns guiding the development of product specific creative and engaging content that our consumers need and want
- Develop cross sell and upsell strategies to increase awareness and retention of our consumers across product lines
- In this role, you will partner with a collaborative cross-functional team that includes counterparts in Product Management, Marketing, Product Design, Data Science, Engineering, Research, and operations to meet shared objectives and key results
Qualifications
- 7 years of experience in Product Marketing
- Deep experience in consumer products
- Proven experience managing product launches, determining product-market fit, and working cross-functionally with internal and external stakeholders
- Strong communication and presentation skills—both written and oral
- Very comfortable with data: You just go get the data you need and can whip it into an informative story with no help; using the data to make decisions and drive growth
- Outstanding at market research: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies
- You're biased toward action, a great collaborator and master simplifier
- You never stop pushing towards clarity and delivery
- Incredible at articulating the essence of products and the value they create. You can make the most sophisticated products exceptionally simple for consumers to understand
- You can develop a strong messaging hierarchy, effective content strategy and shine at copywriting
Plus
- Experience in fintech/payments a plus
Job Summary
Full Time
$199k-248k (estimate)
04/22/2024
05/08/2024
BROOKLYN, NY
200 - 500
2008
MARLON PIGG
$50M - $200M
Consumer Services
Related Companies
The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director Product Marketing job description and responsibilities
Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
03/28/2022: Duluth, MN
The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.
04/25/2022: Paramus, NJ
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
04/28/2022: New Britain, CT
The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.
05/21/2022: Las Vegas, NV
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
05/01/2022: Chillicothe, OH
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Marketing jobs
Create clear standards for quality management.
03/19/2022: Appleton, WI
Empathy & the ability to connect with customers on different levels.
04/04/2022: Des Moines, IA
Strategic planning & business skills.
05/31/2022: Long Beach, CA
Reporting on product marketing success.
04/19/2022: Rochester, MN
Seek out opportunities to become a role model or mentor.
04/26/2022: Idaho Falls, ID
Step 3: View the best colleges and universities for Director Product Marketing.
