We are seeking a Vice President, Lifecycle Marketing to serve as subject matter and department lead. This is a role that is responsible for revenue management and growth. The current book of business includes promotional-style email marketing as well as multi-stage, CRM-style email and SMS flow management.
Key KPIs For The Role Include
Building and managing a team of specialists across email, SMS and direct mail to deliver increased customer lifetime value for our clients.
Delivering on existing scopes of work.
Pitching and closing double-digit percentage revenue growth through a combination of targeting existing clients (first priority) and net-new business.
Developing a practice that is profitable and scalable for both simple promotional email packages as well as more complex CRM-driven implementations.
The ideal candidate is able to quickly understand and support initiatives that will contribute to the goals and success of client digital marketing programs, be able to provide the right solution for a client's budgets, goals and appetite, capability to manage complexity.
This is an on-site, hybrid or fully-remote position; our headquarters is located in Boca Raton, Florida but we have employees in 16 states. The work environment is innovative and embraces an entrepreneurial and career-minded team of individuals in a business-casual atmosphere.
Professional Competencies
5 years experience in mid-to-high volume email marketing or other lifecycle marketing SMS, marketing automation, and/or CRM
Experience selling Lifecycle marketing packages to clients both large and small
Polished internal and external communications skills
Experience managing and growing departments
Experience building profitable, repeatable and scalable package-style programs as well as more complex bespoke solutions
Experience in Klaviyo, Braze and with additional experience in other ESPs, SMS (Attentive, Postscript) or marketing automation platforms
Ability to create strategic, actionable plans that improve nurturing, retention and lifetime value across customer journeys
Client-facing program strategy experience, with agency experience in a client-facing role required
Testing and optimization experience, especially with email and on-site offer conversion optimization
Intermediate-to-advanced Google Analytics experience
Excellent presentation and communication/client-facing skills
Digital agency experience preferred, but not required
This Vice President role will work with specialists in content creation and production to realize their strategies with clients. While falling under the direct mentorship of the C-TBD, this role also requires significant autonomy to balance the key functions that will create successful outcomes for clients and the agency. Examples of such functions include, but are not limited to:
Orchestrating specialized execution teams to drive subscribers, sales, loyalty and retention
Ability to manage and lead a team of content and program managers
Executing more directly on recommendations (e.g. campaign planning, reporting) and ensuring program profitability to support additional resources as merited
Preparing strategic presentation deliverables, and presenting to client stakeholders
Capability product research and development
Communicating advancements in capabilities with internal peers in Client Experience
Developing promotional strategy for emerging capabilities with Business Development
Identification of additional growth opportunities for the pipeline
PERKS AND BENEFITS
Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
Diverse and forward-thinking environment
Great career growth opportunity-you'll have direct access to agency leadership
Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
401(k) with employer matching
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