This position will be based in Philadelphia, Pennsylvania and/or Washington, D.C. FIRE operates on a hybrid work schedule that allows for a mix of in-the-office and remote work for eligible employees.

FIRE is seeking an entrepreneurial full-time Email Marketing Manager to join its Communications team.

The Email Marketing Manager will be responsible for overseeing FIRE’s email marketing program. The Manager will ensure the program advances FIRE’s institutional goals and maintains industry best practices.

About FIRE

The Foundation for Individual Rights and Expression’s mission is to defend and sustain the individual rights of all Americans to free speech and free thought — the most essential qualities of liberty. FIRE educates Americans about the importance of these inalienable rights, promotes a culture of respect for these rights, and provides the means to preserve them.

Position Description

The Email Marketing Manager will report directly to FIRE’s Senior Director of Communications and will work closely with FIRE’s Information Technology and Mobilization departments. The Manager will also assist other FIRE departments with email strategy for their particular audiences and lists.

The duties for this position include, but are not limited to: 

• Overseeing FIRE’s overall email marketing strategy, ensuring the strategy advances FIRE’s goals and objectives and is consistent with industry best practices.
• Drafting compelling and engaging email communications that advance FIRE’s goals and objectives, including assisting FIRE departments with email marketing communications for their particular audience groups.
• Managing FIRE’s email marketing platform/database, Pardot.

• Building email marketing automation for different FIRE audiences, including assisting FIRE departments in building journeys for their particular audiences.
• Conducting A/B and multivariate testing.
• Maintaining FIRE’s email and domain reputations for superior deliverability and adherence to spam laws and best practices. For example, ensuring our marketing communications avoid spam filters.
• Implementing remarketing campaigns.
• Working with FIRE’s Information Technology department to set up forms for email acquisition on FIRE’s website and elsewhere (i.e., Pardot and Formstack forms — FIRE’s website is on a Drupal CMS).
• Developing strategies for addressing recipients’ responses to email marketing communications.
• Setting email program goals and key performance indicators; then reporting on performance.

This position will be expected to perform certain miscellaneous support functions necessary for FIRE’s day-to-day operations, and will frequently collaborate with other staff members and departments on general duties and specialized projects.

This position involves limited travel. Occasional work on weekends and evenings should be expected.

The expected start date for this position is as soon as possible.

Qualifications 

A successful Email Marketing Manager will be judged on the quality of email marketing communications sent and to what degree those communications help FIRE achieve institutional goals and objectives. Their performance will also be evaluated on how well they manage the overall email marketing program, including maintaining our email database (Pardot) and providing expert email marketing support and guidance to FIRE staff and departments.

To achieve success, a candidate must be entrepreneurial, organized, and creative with the ability to thrive in a fast-paced environment. Most importantly, the candidate must exercise superb judgment and demonstrate a knowledge of, and passion for, FIRE’s mission and an ability to articulate that passion in a way that will make others enthusiastic about our cause.

A candidate must also be able to demonstrate:

• Experience with Google Analytics and using UTM codes.
• Some familiarity with HTML and CSS.
• Strong written and verbal communication and general copy editing skills.
• A desire to always improve their performance and FIRE’s programs.
• The ability to work well independently and with others in a collaborative team environment.
• Strong attention to detail.
• An entrepreneurial spirit with the ability to identify opportunities and run with them. 

Candidates must have a bachelor’s degree (or substantial relevant experience) and 3 years of relevant professional experience. Special consideration will be given to candidates with experience using Pardot, Salesforce, and/or managing an email marketing program for a cause-based organization.

Salary and Compensation

Starting salary is negotiable and depends upon experience and education level. FIRE conducts periodic evaluations where employees may receive raises or bonuses for outstanding and excellent work. FIRE also offers a comprehensive benefits package that includes employer-paid comprehensive health, dental, and life insurance; a Section 125 Flexible Spending Account option; matching retirement contributions; and a generous paid time-off plan. 

Applications

Applicants should provide a resume, cover letter, a writing sample or other demonstration of work (i.e., example email marketing communications you drafted), salary requirements, and contact information for at least two professional references. All applications are confidential. Please address applications to Cait Scanlan, HR Manager.

FIRE is an equal opportunity employer.