2 Product Marketing Manager Jobs in Fairburn, GA
Filtration Group LLC is Hiring a Product Marketing Manager Near Fairburn, GA
Overview
As the Product Marketing Manager, you will play a pivotal role in driving growth and market penetration within the high growth team. Leveraging your expertise in market intelligence, research, strategic planning, and content development, you will lead initiatives to enhance brand awareness, generate leads, and support the high growth team in achieving their growth targets.
Responsibilities
Market Intelligence:
- Gather, process, evaluate, and disseminate comprehensive market intelligence to the High Growth Teams.
- Apply diverse research methodologies to analyze market trends, competitive landscapes, and customer behavior, synthesizing findings to define Porex's value proposition for specific market applications.
- Comfortably compare technical solutions with competitors to articulate Porex's unique value proposition effectively.
- Present findings in a clear and concise manner to inform strategic decision-making.
Strategic Planning:
- Collaborate with the High Growth Teams to interpret market intelligence and translate insights into actionable strategies.
- Identify opportunities for marketing campaigns, lead generation efforts, and other growth initiatives.
- Assist in the development and execution of strategic plans to expand market presence and achieve business objectives.
Content Development:
- Define and develop compelling messaging, market/product content, and collateral tailored to the defined market, including whitepapers, case studies, and presentations.
- Identify and define target accounts for marketing initiatives, ensuring alignment with strategic objectives.
- Monitor and optimize funnel fill in target markets to enhance campaign effectiveness and drive lead generation.
- Track key metrics to measure the performance of content initiatives and identify areas for optimization and improvement.
Strategic Initiative Support:
- Play an active role in planning, checking, and adjusting strategic initiatives based on market intelligence and performance data.
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with organizational goals and objectives.
- Provide support for the development and maintenance of marketing collateral to support sales and business development efforts in the markets you’ve defined.
Qualifications
Success Traits of the Marketing Manager
- Deep understanding of the healthcare and industrial sectors including regulatory requirements, market dynamics, and customer needs.
- Strategic thinker with the ability to translate market intelligence into actionable strategies and initiatives.
- Strong analytical skills with the capability to gather, analyze, and interpret data to drive decision-making.
- Creative thinker with the capacity to develop compelling content and campaigns that resonate with the target audience.
- Collaborative team player with excellent communication and interpersonal skills.
- Ability to understand technical products to define market gaps and ultimately determine value proposition.
Work Environment:
- Onsite with remote work flexibility. Fairburn GA.
- Collaborative and dynamic team environment focused on innovation and growth.
Requirements:
- Bachelor’s degree in marketing, Business Administration, or a related field; Advanced degree such as MS Marketing, MMkt, or MBA preferred.
- Five (5) or more years of experience in product marketing, preferably in B2B manufacturing.
- Proven track record of developing and implementing successful marketing strategies in the healthcare and/or industrial sectors.
- Proficiency in marketing CRM systems and analytical tools.
- Deep understanding of healthcare and/or industrial sector dynamics, including regulatory requirements, market trends, and customer needs.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization.
- Creative thinker with a passion for innovation and continuous improvement in marketing practices.
Job Summary
Full Time
Durable Manufacturing
$91k-115k (estimate)
04/17/2024
08/31/2024
filtrationgroup.com
JOLIET, IL
7,500 - 15,000
2010
LAWRENCE OST
$1B - $3B
Durable Manufacturing
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About Filtration Group LLC
Filtration Group is on a mission to make the world safer, healthier and more productive. With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing and rapidly-evolving global filtration industry. We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action. The Company began in 2009 and has rapidly grown organically and through a thoughtful acquisition... strategy to be a global leader in the highly attractive filtration industry. Filtration Group has the broadest portfolio of solutions in the industry and has had a particular focus on building a leading platform of solutions focused on the Life Sciences and Indoor Air Quality end markets which are rapidly growing in the current market environment. Filtration Group operates across a wide variety of attractive end markets and produces mission critical products with high replacement rates. Over 80 percent of the Companys revenue comes from replacement / consumable products, many of which are specified into customers products or processes. With revenues of $1.6 billion, Filtration Group is consistently recognized as the fastest growing and one of the largest filtration businesses in the world and has a global footprint of 130 facilities in 25 countries. Filtration Group has approximately 7,500 employees who are united in their Mission to make the world safer, healthier and more productive. Filtration Group is an affiliate of Madison Industries, one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. Learn more at www.madison.net.
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The job skills required for Product Marketing Manager include Initiative, Insight, Brand Awareness, Product Marketing, Project Management, Planning, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.
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