As a Skilled Rehab Nursing Home Marketer, you will be responsible for developing and executing marketing and outreach strategies to attract and enroll residents into our state-of-the-art skilled rehab nursing facility. You will work closely with medical professionals, families, and the community to highlight our services, including short-term rehab, long-term care, specialized therapy, and holistic wellness programs. Your goal will be to ensure our facility is the preferred choice for rehab and nursing care in the region.

Key Responsibilities:

• Resident Recruitment: Develop and implement effective marketing and advertising strategies to attract potential residents and their families. Conduct tours of the facility, highlighting key services and amenities.
• Relationship Building: Establish and maintain strong relationships with local hospitals, clinics, and healthcare providers to ensure a steady referral stream. Participate in community events to promote the facility and its services.
• Brand Management: Manage the facility's brand presence across all platforms, ensuring consistent messaging and image. Develop and distribute marketing materials like brochures, flyers, and newsletters.
• Market Analysis: Conduct market research to identify trends, assess competition, and understand the needs of potential residents. Use insights to inform marketing strategies and initiatives.
• Reporting: Track and analyze the effectiveness of marketing campaigns, providing regular reports to the Marketing Director and senior management. Adjust strategies based on data and feedback.
• Compliance and Ethics: Ensure all marketing activities comply with state and federal regulations, maintaining the highest standards of ethics and integrity.

Qualifications:

• Plus but not required - Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field.
• marketing experience, preferably in healthcare or a related industry.
• Demonstrated ability to develop and execute successful marketing strategies.
• Strong interpersonal and communication skills, with the ability to engage effectively with diverse groups, including seniors, families, healthcare providers, and community leaders.
• Knowledge of the healthcare industry, particularly skilled nursing and rehabilitation services.
• Proficiency in digital marketing tools and platforms, including social media, email marketing
• Ability to analyze market data and trends to inform marketing decisions.
• Must have excellent organizational and project management skills.

Job Type: Full-time

Pay: $16.00 - $20.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 10 hour shift
• 12 hour shift
• 8 hour shift
• Choose your own hours
• Day shift
• Evening shift
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Forest Hills, NY 11375: Relocate before starting work (Required)

Work Location: In person