The Digital Marketing Specialist will develop, implement and execute B2B and B2C marketing plans for King Columbus and its portfolio of Clients. This position will work closely with the Agency team to enhance the brand and grow revenue. The Digital Marketing Specialist works in partnership with Account Executives to ensure smooth client on-boarding and retention.

RESPONSIBILITIES:

• Grow new leads, including inbound marketing-qualified leads, by converting site traffic through calls-to- action, landing pages, and lead generation content to help grow the new business development pipeline to achieve revenue objectives.
• Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, and email campaigns to grow customer acquisition.
• Develop and edit content to position the Agency as a thought leader in the industry including blogs, press releases, e-newsletters and social media.
• Promote the B2B content across social channels, newsletters, email campaigns etc.
• Develop a strong understanding of Agency services, competition, industry and marketing trends.
• Actively brainstorm and propose new ideas for inbound marketing campaigns and Client retention
• Manage CRM and sales team use of marketing campaigns
• Measure the effectiveness of campaigns against agreed key performance indicators (KPIs).
• Understand analytics and data, using them to create effective content strategies.
• Maintain up-to-date knowledge of the industrys best practices, strategies, and offerings around marketing and account management.
• Manage new and existing accounts with a focus on delivering first class customer service, client satisfaction and retention.
• Help execute digital solutions that meet and exceed our clients expectations by delivering the right results at the right time.
• Build and nourish strong business relationships with assigned clients.
• Identify client needs and suggest appropriate products/services.
• Perform other duties as assigned.

Requirements, minimum education level, and experience:

• BS/BA in marketing, communications or related field, or equivalent work experience

• 2 years experience with digital sales and/or marketing
• Demonstrated experience in development of marketing campaigns and business-to-business marketing
• Strategic planning and analysis experience
• Digital marketing account management experience preferred
• Dependable transportation, a valid South Carolina drivers license, proof of insurance and a good driving record

Knowledge, Skills and Abilities:

• Self-starter with the ability to work independently and within a collaborative, team-based environment
• Strong time management and organizational skills with incredible attention to detail and ability to multi-task and coordinate several projects at once
• The ability to meet deadlines, no matter what it takes, whether working independently or as part of a team.
• A solid understanding of inbound marketing concepts and best practices; creativity
• Sharp writing and editing skills as well as strong interpersonal and customer relations skills
• Excellent presentation skills, interpersonal, problem solving and customer service skills
• Proficiency in the Microsoft Office Suite including Word, Excel and PowerPoint, Inbound Marketing platform, CRM, CMS, graphic design programs and more
• Google certifications a big plus: Analytics, Adwords, Google my Business
• The ability to create custom, professional presentations based on the data provided by our sales team
• Passion for continuing education within the field of digital marketing and willingness to train others on tactics and best practices; ability to quickly learn and become proficient in new technology
• Ability to prioritize and re-prioritize as needed in a fast-paced and somewhat stressful working environment, proactively managing numerous projects and prioritize competing deadlines
• Self-starter with the ability to work both independently and within a collaborative team environment

Physical Requirement, Work Environment and Travel:

Ability to move around the building to get things done. Ability to sit for extended periods of time. Close eye work (computer). Ability to perform moderate lifting, 15-30 pounds

The worker is subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes. This worker is also sometimes subject to outside weather conditions, including extreme temperature conditions. Limited local travel is required.