Description

The primary objective of the Marketing Manager is to drive brand recognition along with sales distribution and velocity, performing a variety of trade and consumer trainings, educational events and seminars, in line with the Euroline’s long-term growth goals. Develop and maintain relationships with key architects, dealers, retailers, and market influencers to inspire, educate, build reputation, improve distribution, and increase visibility of the Euroline brand. Engage in and develop Euroline’s product portfolio to fully develop the brand. 

Requirements

PRIMIARY DUTIES:

• Build and manage a comprehensive marketing budget for social media, Ad words, print, sponsorships, product placement and content creation. 
• Build, present and implement comprehensive marketing plans that support the digital, dealer network, social, showroom and trade show strategies. 
• Establish and develop marketing SOPs, strategic content development, and analytic reporting. 
• Coordinate with third-party agencies supporting marketing efforts, ensuring alignment with company objectives and standards.
• Manage the showroom/display, campaigns and training courses for dealer network.
• Implement and manage email campaigns for brand awareness at multiple levels such as architects, dealers, builders and homeowners. Create a drip campaign tied to the sales process for timely campaign messages.
• Manage trade show components, logistics, and personnel including booth design and marketing.
• Provide periodic written reports updating department project progress and performance including plans, issues, and resolutions. 
• Build relationships with dealer partners to facilitate co-branding opportunities and promote mutual growth.
• Assist TSMs with dealers to increase brand and product awareness at the luxury retail l- Open houses. 
• Customer appreciation activities
• Regional tradeshows, home shows
• Negotiate product placement and sponsorship deals including media outlet networking. 
• Assist TSMs to develop and increase architectural awareness of the Euroline brand.
• May present to Architects independently.
• Help engage dealers to present ESW to architects.
• Identify architects specifying competing brands and educate them about ESW to earn future project specification.
• Develop direct relationships with local trade contacts who are in a position to recommend/advise on the use of our product.

KNOWLEDGE AND ABILITIES:

• Results driven and self-motivated.
• Must have a professional demeanor and a team player attitude. 
• Must have integrity and possess a moral compass. 
• Strong project management and organizational skills with an ability to work well and meet deadlines under pressure, keen attention to detail.
• Excellent personal presentation and communication skills in all media, across a range of group sizes and to audiences of differing levels of knowledge and understanding. Fluent English required.
• High energy, progressive, free thinker with the ability to function autonomously.
• Familiar with luxury consumer brands and marketing
• Knowledge of the category and the company's products in terms of history, key selling points, etc.
• Good product line awareness and selling techniques/skills. 
• Proven ability to utilize consume insights to drive brand essence and positioning.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in business, Sales or Marketing required or 5 years of education and experience combined in a marketing role.
• Minimum of 3-5 plus years proven successful marketing experience required, fenestration products preferred.
• Experience with luxury consumer brands and marketing them. 
• CRM, Adobe Product Suites

PHYSICAL DEMANDS:

• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
• Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
• Vision. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and extensive reading. 

WORK ENVIRONMENT:

• None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)