About the Role

This is direct response marketing. We advertise to drive user acquisition, plain and simple. Every dollar we spend has an objective that is tested and measured. Success is aligning media strategy with overall marketing strategy, showing ROI on a limited attribution model, and scaling volume across products. Our test-and-learn methodology requires mindful planning, set up, execution and analysis. This position is for candidates who desire to contribute straight to the Ethos bottom line and be recognized for it.

Duties and Responsibilities: 

• Work on our paid acquisition channels. You'll work closely with our product, partnerships, and engineering teams and be responsible for our core business metrics
• Ideate, conceptualize, plan, prioritize, and execute on growth experiments. If rolling up your sleeves to execute gives you pause, this is not the right role for you
• Take ownership of online media campaigns
• Optimize at the placement/creative level to directly impact our KPI’s 
• Responsible for P&L of each campaign
• Involved in all aspects of campaign set up, creative management, and campaign optimization including internal communication of results, to quarterly performance reviews
• Use your intelligence, experience, creativity, and organizational skills to solve problems with minimum input from others
• Manage third-party ad platforms and ad networks alongside internal tools
• Focus on long and short term objectives and be ready to prioritize when ad-hoc opportunities arises
• Facilitate internal project requests and work with internal teams across the organization

Qualifications and Skills: 

• Bachelor degree in an analytical field (math, econ, engineering, etc.)
• 2 years experience in user acquisition marketing
• Any similar combination of education and experience
• Thorough working knowledge of direct response online advertising
• Excellent analysis skills, ability to research and analyze various different types and large amounts of data
• Computer skills: thorough working knowledge of intermediate to advanced MS Excel
• Able to work under pressure of multiple projects and deadlines
• Ability to effectively prioritize workload and manage changes in direction
• Ability to interpret and apply required policies and procedures
• Prior success working in B2C marketing, especially consumer financial products
• Experience working with popular ad networks and ad platforms
• Experience with 1st party audience planning, creation, and testing
• Experience in any of the following types of advertising: video and television, radio and/or podcasts, out-of-home, direct mail
• Able to come into our San Francisco office 1-2 days a week

#LI-JA1 #LI-Hybrid

The US national base salary range for this full-time position is $110,000 - $147,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/