With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there’s an edible® for that.

Through all our incredible years, we’ve remained committed to our 5Ps:

• Our promise– Experiences that WOW.
• Our products–Remarkably fresh.
• Our places– Interactive and creative.
• Our People– Create special memories.
• Our purpose–To celebrate what’s good in life.

Purpose: 

As a Franchise Development Marketing Manager, you will lead the strategy and execution of lead-generating marketing initiatives, driving prospective franchisee owners to the Edible Brand while helping ideate and develop updated brand & marketing materials. 

Location: This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.

What that looks like day to day 

• Work cross functionally with Franchise Development team on the marketing strategies and roadmap, driving lead generation to the Franchise Sales top of funnel
• Develop and execute lead-generation initiatives, such as paid and owned channel strategies, blogs, PR content, as well as various marketing materials 
• Attend franchise trade shows to support the representation of Edible Brands Franchise Development team
• Attend franchise development meetings to provide updates on franchise development marketing efforts and communicate brand updates with the marketing team 
• Manage internal and external relationships to identify and leverage strategic content opportunities, including PR and media placements for Edible Brands Franchising
• Develop and implement a cohesive franchise brand marketing & communications strategy aligned with the company's overall objectives and brand identity.
• Oversee the development of creative assets, messaging, and brand campaigns that effectively communicate Edible Brands' value proposition and resonate with target audiences.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.
• Conduct market research, monitor competitive landscape and industry trends to stay ahead of market developments and adjust marketing strategies accordingly.
• Cultivate relationships with key stakeholders, partners, and influencers to enhance franchise brand visibility and reach new audiences.

Required Experience: 

• 4 years' experience in franchise development marketing
• Proven track record of developing and executing successful marketing & communications strategies that drive lead generations and sales
• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

Essential Competencies: 

• Excellent communication skills, both verbal and written, with the ability to articulate complex ideas clearly and persuasively.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinker and doer, with a passion for innovation and a keen eye for branding and design.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What We Offer: 

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
• Paid time off, including sick days & holidays to support work-life balance

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.