JOB PURPOSE :

To coordinate the marketing, merchandising and startup / close down activities for all communities; including organization of the advertising, model home decorating, and signage / display for vendor activities.

Act as the liaison with division offices to provide marketing development and support in the region.

Essential Functions :

• Generates increased traffic to the communities
• Coordinates department advertising needs
• Organizes model home and trailer activities
• Maintains website
• Prepares advertisement layouts and marketing materials

Duties and Responsibilities

• Creates and establishes strategic marketing plans to achieve company objectives for products and services
• Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
• Provides web site management, tracking on line leads, and monitoring conversion
• Manages model decorating processes and maintains furniture inventory
• Creates and maintains master electronic file of current collateral and display images
• Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.

model(s), pre-sale information, and grand opening events, etc.

• Reviews and ensures accuracy of all marketing material prior to public release
• Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)
• Assists General Sales Managers with selections of all Market / Model homes (target price - lot - plan - inclusions - colors)
• Maintains current signage for communities and continuously reviews existing signage while researching / obtaining new and better locations
• Assists General Sales Manager with merchandising of Model Homes and sales office set-up
• Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
• Processes department marketing supplies and promotional materials
• Processes department invoices
• May include other duties as assigned

QUALIFICATIONS : Knowledge and Skills

Knowledge and Skills

• Excellent written and oral communication skills
• Excellent inter-personal skills : possess the ability to work independently and as part of a team
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
• Knowledge of typical building construction process
• Willingness to travel (locally)
• Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)
• Operation of digital camera

Education and Work Experience

• College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and / or work experience
• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and / or advertising

Last updated : 2024-03-02