Purpose

To analyze, maintain, and enhance the DKMS presence across multiple digital channels. To recruit potential blood stem cell donors, inform the public on the need for donations, and encourage people to volunteer, through digital marketing activities, campaigns, and initiatives.

Background

DKMS is an international not for profit organization that started in Germany as a private initiative around one family’s search for a donor. In 1991 Peter Harf founded DKMS in honor of his wife Mechtild, who had sadly lost her battle with blood cancer.

DKMS grew to become the world’s largest stem cell donor center and today operates in Germany, the USA, Poland, the UK, Chile, India and South Africa. More than 11.5 million potential stem cell donors have registered across the seven countries and have facilitated more than 100,000 second chances at life.

Marketing & Communications Department

The department ensures that DKMS reaches goals to raise brand awareness, influence public and professional opinion, motivate the public to register as potential blood stem cell donors, and support the organization financially. The team also supports the activities of other departments.

The communications team also focuses on informing registered potential donors about DKMS to motivate and engage them long-term to be available and prepared when a stem cell donation is needed. In addition, the team also supports and promotes activities of other departments--raising funds to match donor registration costs and recruiting community volunteers to help raise awareness.

Digital activity is centered around the DKMS website where all information regarding blood stem cell donation is consolidated, plus social media and other online channels.

The communications team is responsible for the national marketing and communications plan and activities.

At a global level, DKMS also operates a Global Corporate Communications Team. This department coordinate additional global initiatives and provide all entities with standard processes and further guidelines. A close collaboration and exchange between the local and global teams must be given.

Key Responsibilities

To develop and deliver assigned organic and paid social media activities for different target groups relating to the marketing and communications annual plan (and as relevant, global/international activity) and working closely with the Community Manager and Content Developer.

• Source, generate and publish social media content in line with the DKMS tone of voice, key messages and the overall marketing and communications action plan
• Undertake basic image and video editing for the local DKMS social media channels.
• Categorize, analyze and monitor the performance of posts on the DKMS social channels on a daily basis.
• To Develop and oversee an annual social media strategy for all DKMS Africa social media channels.
• Plan, schedule, optimize and report paid advertising activities on different social media channels for different target groups and objectives.
• Lead the planning and implementation of social media engagement initiatives.
• Lead social media listening and management tools to deliver, measure and monitor activity.
• Partner with external agencies to further develop brand awareness, e.g. influencer marketing.
• Monitor the local DKMS social media channels on a day-to-day basis, and respond to comments and inquiries, escalating as appropriate to the Head of Communications.
• Grow the DKMS online community and nurture influencer support through social media.
• Keep up to date with innovative social media developments and trends.
• Participate in a rotation of out-of-hours social media monitoring.
• Liaise with global counterpart and maintain a close working relationship.

EDUCATION, EXPERIENCE AND KNOWLEDGE

• Qualified to degree level (ideally digital marketing/social media related) and at least three years of experience in digital communications and marketing, in a similar role, ideally within the charity sector.
• Highly experienced in content creation, social media strategy, and paid advertising campaign experience.
• Highly skilled in the use of social media for professional use, e.g. X, Facebook, Instagram, YouTube, LinkedIn, TikTok, Threads and social media management tools as well as Ad manager.
• Working knowledge of performance marketing and a very good understanding of campaign setup, measurements and KPIs in social media.
• Excellent written communications skills, with demonstrable experience of writing social media content and reviewing content drafted by others.
• Excellent knowledge of the Microsoft Office suite essential
• Experience in working with creative tools like Canva, Capcut or Adobe Photoshop.
• Videography and photography skills preferred.

SKILLS AND ABILITIES

• Ability to plan well, meet deadlines, prioritize tasks, cope with pressure at times and work on own initiative.
• A proactive, flexible, team-oriented and friendly manner with an ability to build strong, mutually respectful relationships with internal colleagues and external partners.
• Ability to think strategically and creatively regarding the long-term development of DKMS’ social media channels
• High analytical skills and highly numerate with good data analysis/ insight skills and experience preparing reports to build understanding of social media followers and their behaviour
• Sensitivity and empathy in liaising with patients and their families, donors, and financial supporters through social media channels.
• Keen attention to detail.
• Propensity to learn new applications quickly with a high level of competence.
• Willingness to travel internationally on occasion.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Education:

• High school or equivalent (Required)

Experience:

• Videography and Photography: 1 year (Preferred)
• Digital Communications and Marketing: 3 years (Required)

Work Location: In person