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CriticalRiver Inc. is a trusted technology, consulting and electrical design company for comprehensive consulting, implementation and managed services across the globe. The company's highly experienced consultants, designers and engineers are experts at understanding client needs and delivering strategic solutions that leverage the latest technologies and industry best practices.
B2B Demand Generation Manager / Digital Marketing Manager
Job brief
2235 Iron Point Road Folsom CA USA 95630
Contract
The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.
You will work within an ABM framework to improve conversions through continual testing and optimization of lead generation and lead nurture efforts across each phase of the customer journey. Duties range from collaborating with sales teams to create target account lists, monitoring and measuring campaign effectiveness, working with digital analytics teams to determine ROI metrics and report out on lead gen progress and effectiveness. You will help connect the dots across marketing platforms to measure the effectiveness of ABM activities and identify clear opportunities for improvement.
This role is on the CPG Digital Marketing team, which plans and executes B2B digital campaigns. As part of this team, you will work closely with our B2B Program Manager and act as a liaison between our Marketing, Sales and Channel Marketing teams.
Responsibilities
Minimum qualifications
Job Type: Contract
Pay: $40.00 - $44.00 per hour
Expected hours: 40 per week
Schedule:
Application Question(s):
Experience:
Ability to Commute:
Ability to Relocate:
Work Location: In person
Contractor
IT Outsourcing & Consulting
$126k-164k (estimate)
05/20/2024
06/06/2024
criticalriver.com
ZINDATILISMATH, TELANGANA
200 - 500
2014
SUGUNA INUKONDA
$5M - $10M
IT Outsourcing & Consulting
The job skills required for Demand Generation Manager include Project Management, Salesforce, Consulting, B2B, Lead Generation, Sales Process, etc. Having related job skills and expertise will give you an advantage when applying to be a Demand Generation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Demand Generation Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Demand Generation Manager positions, which can be used as a reference in future career path planning. As a Demand Generation Manager, it can be promoted into senior positions as a Business Development Manager, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Demand Generation Manager. You can explore the career advancement for a Demand Generation Manager below and select your interested title to get hiring information.
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Quotes from people on Demand Generation Manager job description and responsibilities
The role will support the Employer and Health Plan business units, responsible for demand generation programs and tactics.
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Demand generation manager are responsible for managing demand for an organization through a range of marketing and sales tactics.
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Demand generation manager regularly analyze sales data, reporting their findings to the marketing VP and the rest of the C suite and also work closely with marketing, sales, and sales enablement teams to ensure a message of consistency across channels.
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They’ll also be responsible for building the systems and processes that track KPIs and continuously demand gen campaign performance.
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They’ll define customer segments and determine the appropriate outreach strategies, work with sales and marketing teams to ensure lead generation goals are being met, and measure campaign results.
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Career tips from people on Demand Generation Manager jobs
The responsibilities of demand generation managers are vast.
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