4 Email Marketing Coordinator Jobs in Marietta, GA
Cortavo is Hiring an Email Marketing Coordinator Near Marietta, GA
We are seeking an Email Marketing Coordinator to join the Cortavo team. This role will play a crucial role in driving our email marketing efforts, optimizing review sites, and handling administrative tasks related to customer success stories and public relations.
This position reports directly to the Marketing Director.
Email Marketing Responsibilities:
- Plan customer acquisition and customer nurture email marketing campaigns that align with the Company’s marketing objectives and target audience.
- Set up and manage email automation workflows, including welcome series, nurture sequences, and triggered emails, to deliver timely and personalized messaging.
- Create compelling assets including graphics, videos, and written content for email campaigns.
- Write persuasive copy for email communications.
- Manage marketable contacts database, including segmentation, hygiene, and growth strategies to increase engagement and deliverability.
- Utilize tools like ZoomInfo to append email marketing lists with additional data points for better targeting and personalization.
- Conduct A/B testing and analyze performance metrics to optimize email campaigns.
- Ensure all email campaigns comply with relevant regulations (e.g., CAN-SPAM) and best practices for permission-based marketing.
- Prepare weekly roll-up reports summarizing key insights and campaign performance.
- Review tickets for success stories or potential challenges and coordinate with relevant teams for resolution.
- Schedule and coordinate customer testimonial calls for public relations purposes.
- Draft initial press releases and liaise with marketing leadership for further refinement.
- Draft award submissions and create content related to award wins.
- Monitor and optimize our presence on review sites to maintain positive brand perception.
- Implement strategies to encourage positive reviews and address any negative feedback promptly.
- Bachelors degree in Marketing, Communications, or related field
- Minimum 2 years of email marketing and database management experience
- Strong understanding of email marketing principles, best practices, and industry trends
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and marketing automation tools
- Excellent written and verbal communication skills, with the ability to craft compelling copy; comfort level with AI tools to generate content is a plus
- Knowledge of CRM systems (e.g., Salesforce) and customer segmentation strategies is a plus
- Familiarity with tools like ZoomInfo for appending email lists and enhancing targeting capabilities is a plus
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Creative thinker with a keen eye for design and attention to detail
- Excellent organizational and time management skills
- Strong communication and collaboration skills
- Microsoft and Google Suite, as well as Slack
- 80% - Email Marketing (~32 hours/week)
- 15% - Administration (~6 hours/week)
- 5% - Review Site Optimization (~2 hours/week)
- Competitive salary, as well as employer, contributed health benefits
- Unlimited paid time off
- Marietta, GA office location
- Access to a Company cell phone plan
- A seat on an energetic team that collaborates and pushes each other to be better
- A fast-paced but cooperative environment with endless potential for growth
- Celebration events for team and Company successes throughout the year
Job Summary
Full Time
$58k-74k (estimate)
03/03/2024
05/29/2024
cortavo.com
Marietta, GA
<25
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The job skills required for Email Marketing Coordinator include Marketing Communications, Leadership, Email Marketing, Public Relations, Verbal Communication, Attention to Detail, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Coordinator. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Coordinator. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Coordinator positions, which can be used as a reference in future career path planning. As an Email Marketing Coordinator, it can be promoted into senior positions as a Media Design Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Coordinator. You can explore the career advancement for an Email Marketing Coordinator below and select your interested title to get hiring information.
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