CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market.

Responsibilities

1. Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing strategy aligned with our business goals.
• Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.

Brand Management:

• Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.
• Develop brand-building strategies that elevate our market presence and customer engagement.

Campaign Development and Execution:

• Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.
• Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.

Stakeholder Engagement:

• Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.
• Build and maintain relationships with key industry partners, stakeholders, and influencers.

Leadership and Team Management:

• Lead and inspire the marketing team to achieve exceptional results.
• Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.