Digital Marketing Strategist – SEM Specialist

Job Summary

Are you a tech-savvy trendsetter who has innovative ideas to improve digital marketing campaigns?

Are you interested in joining the # 1 Top Workplace in Middle Tennessee (Small Business)?

If so, we are looking for an experienced Digital Marketing Strategist to join our digital marketing team. In this role, you will use various digital technologies to help our clients achieve their business growth and recruiting goals. You will identify needs and new opportunities and aspire to provide our clients with innovative recruitment marketing strategies.

Ultimately, you should be able to effectively connect our clients’ brands with qualified candidates.

This is a full-time (8 AM - 5 PM) position working remotely on Mondays and Fridays and on-site Tuesday - Thursday.

Benefits

• 401K
• Health/Dental/Vision Insurance
• Profit-Sharing Program
• PTO
• Monday and Friday Remote Workdays
• Headquarters of FUN!

Responsibilities and Duties

• Set digital marketing strategies using all necessary tools (e.g. search aggregators, website, emails, and social media)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost online presence
• Monitor SEO/SEM, marketing and recruiting performance metrics to forecast trends
• Build strong clients relationships through weekly/monthly calls
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with creative and client services teams to optimize our customer experience

Qualifications and Skills

Experience:

• Required: 2 years proven SEM and SEO Experience
• Experience in recruiting/HR or recruitment marketing is a plus
• Experience in Transportation is a plus.

Skills:

Proficient in Google Analytics:

• Experience building custom reports
• Knowledge of additional analytics tools is a plus

Proficient in Google Ads:

• Experience implementing and optimizing AdWords campaigns.
• Knowledge of additional advertising systems, DMPs, and/or DSPs is a plus.
• Ability to analyze marketing data, compose reports, and identify trends.

Proficient in Microsoft Excel:

• Experience using Pivot Tables and the Pivot Table tool.
• Will be expected to create custom reports using data sets from multiple sources.
• Conditional formatting and advanced formula application may be required.

Strong Communication:

• Must be able to work closely with client services team to provide strategy on multiple accounts.
• Must be able to work closely with social media department to monitor social advertising campaigns
• Must be able to speak directly to clients on weekly/monthly calls.

Familiarity with web design and HTML.

Strong project management skills.

Education:

• BA or BS in Marketing, Advertising, or relevant field

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• SEM: 3 years (Preferred)

Ability to Relocate:

• Brentwood, TN: Relocate before starting work (Required)

Work Location: In person