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Vice President, Product Marketing
About the Company
Top-tier organization offering enterprise collaboration software solutions
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2005
Employees
501-1000
Funding
$101-$200 million
Categories
Specialties
About the Role
The Company is seeking a VP of Product Marketing to join their dynamic, globally distributed team. The successful candidate will be a seasoned leader with a strong background in driving growth within a B2B, SaaS environment. As a key member of the marketing leadership team, the VP of Product Marketing will be responsible for defining and executing product marketing strategies that enhance the company's market position and drive topline revenue. This role involves leading a team of product marketing professionals to develop deep market and customer insights, create compelling value propositions, and guide the execution of demand-generation campaigns and launch programs. The ideal candidate will have a minimum of 15 years of enterprise software/SaaS marketing experience, with at least 10 years in senior leadership, and a proven track record of building and scaling high-performing teams.The VP of Product Marketing will be the expert on the company's product portfolio and will work closely with cross-functional teams to ensure that the go-to-market strategies are aligned with both product and business objectives. This includes overseeing market segmentation, product positioning, and the development of audience-specific content. The role also requires the ability to establish and maintain strategic relationships with industry analysts and to effectively engage the global partner ecosystem. The ideal candidate will possess excellent leadership and team management skills, strategic planning abilities, an analytical mindset, and the capacity to navigate across various functions to drive results. A critical thinker with exceptional communication skills, the VP of Product Marketing will thrive in a fast-paced, collaborative environment where taking calculated risks is encouraged in the pursuit of growth and learning.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions
Other
$138k-178k (estimate)
05/03/2024
05/20/2024
michaelmabraham.com
<25
The following is the career advancement route for Vice President, Product Marketing positions, which can be used as a reference in future career path planning. As a Vice President, Product Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Vice President, Product Marketing. You can explore the career advancement for a Vice President, Product Marketing below and select your interested title to get hiring information.