Associate Vice President, Marketing & Brand Strategy

About the Company

Ambitious private research university

Industry
Higher Education

Type
Educational Institution

Founded
1912

Employees
5001-10,000

Categories

• Education
• Service Industry
• Universities
• Colleges & Universities
• Rice University
• Services
• Training
• Higher Education

Specialties

• Marketing
• Corporate Banking
• Energy
• Finance
• Nanotechnology
• Entrepreneurship
• and Engineering

About the Role

The Company is seeking an Associate Vice President for Marketing and Brand Strategy. This role demands an accomplished, collaborative, and visionary leader to enhance the institution's brand and marketing efforts. The successful candidate will be responsible for developing and executing innovative marketing programs, with a strong emphasis on digital strategy, to engage core audiences and expand the institution's reach nationally and globally. This includes building a marketing team, managing a global advertising campaign, and overseeing the institution-wide brand. The AVP will also be tasked with assessing and optimizing marketing operations to ensure they meet the needs of various constituencies.Applicants must have a bachelor's degree and a minimum of eight years of relevant professional experience, with direct experience in managing significant marketing or brand campaigns. Experience in a complex higher education environment is preferred. The role requires a leader with an eagle eye for detail, the ability to work in a collaborative management environment, and a talent for influencing others. The AVP will work closely with the Vice President for Public Affairs and a central team, and will be expected to align marketing efforts with business goals and contribute to the development of a high-performance organization.

Hiring Manager Title
Vice President for Public Affairs

Travel Percent
Less than 10%

Functions

• Marketing