WHAT WE DO

Comic Relief US (CRUS) is committed to breaking the cycle of intergenerational poverty. Through the power of entertainment we drive awareness and amplify the voices of the most under-resourced communities. Click here to learn more about Comic Relief US and meet the team.

LOCATION

Candidates should be based in the NY metro area. We are a hybrid organization and work three days per week in our downtown New York City office.

ABOUT THE ROLE

Comic Relief US is seeking a Sr. Manager of Digital Growth and Giving to evolve and grow our digital fundraising program. You will beresponsible for operating our multi-platform audience acquisition, donor conversion, and ongoing cultivation efforts.

A successful candidate is skilled in both the art and science of full-funnel digital fundraising, from building awareness and engagement through conversion and customer relationship management. You are both a strategic and tactical thinker, steeped in best practices in email, SMS, and paid media. You are practiced in the art of segmentation and understand how to tailor messaging based on audience, goal, and platform. You are analytical and performance-driven.

This hands-on role requires experience with HubSpot Marketing Hub to build and manage campaigns, automated messaging, etc.

WHAT YOU WILL DO

Strategy 15% 

• Research and develop audience insights to inform strategy, day-to-day tactics, and campaign planning and drive growth, engagement, and conversion, including approaches to segmentation, communication cadence, and content. 

• Develop and steward monthly giving program, including approaches to improve monthly donor conversion and retention. 

Email and SMS 50% 

• End-to-end ownership of email and SMS communications.

• Create and maintain a calendar.

• Requisition or draft content.

• Requisition design.

• Build and send emails and SMS communications, including newsletters, fundraising campaigns, automated series including nurture and drip campaigns, auto-responders, etc. 

• Test performance to optimize segmentation, content, design, send times and other factors leading to improvement across metrics, including click-through, conversion, etc. 

Website and Landing Pages 10%

• Work closely with the Product team to optimize landing page UX.

• Manage check-out experience and user flows to optimize conversion, including building donation forms and implementing tracking. 

Paid Media 5% 

• Manage Google Grant and SEM partner, ensuring grants grow and budgets are spent to drive growth.

• Implement paid social advertising campaigns to drive donor acquisition and conversion.

• Monitor and manage paid media budgets and performance to ensure investments meet or exceed industry ROI standards. 

Reporting 20%

• Implement and maintain proper source coding, UTM tracking, URL development, etc., to ensure full-funnel performance tracking.

• Provide weekly, quarterly, and campaign-specific performance reports, including analysis and key insights that will inform ongoing strategy and decision-making.

ABOUT YOU

• Bachelor’s degree or equivalent

• 3-5 years relevant experience

• Experience in nonprofit communications, including fundraising 

• Experience managing email programs 

• Experience using large-scale CRM, including creating emails and campaigns

• Experience using HubSpot a plus

• Strong writing skills and project management skills 

• Proficient in Google Tag Manager and UTM tracking 

• Proficient in basic HTML 

• Proficient in Google Workspace, MS Office, Asana, Trello, and similar systems

• Passion and commitment to the mission and vision of Comic Relief US

• Highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment

• Strong interpersonal skills, including the ability to build and maintain strong collaborative relationships with a range of teams, co-workers, external vendors, and senior leaders in person and by writing/phone

• Comfortable moving between executing big-picture strategies and detailed tactical plans 

• Strong written and verbal communication skills 

• Highly detail-oriented and organized 

• Able to work independently and collaboratively across teams

• Analytical, curious, fast-learner 

• Committed to advancing equity, inclusion & antiracism in day-to-day work

OUR VALUES

Our values reflect what is important to us at CRUS and serve as the foundation of who we are as an organization. The core value below is best illustrated by actions and attitudes that each CRUS team member practices. They define what working at CRUS means and what our teams embody through their time here.

1. Innovative

2. Collaborative

3. Inclusive

4. Respectful

5. Impact-Driven

OUR BENEFITS & PERKS

• Generous health insurance options

• 403(b) Retirement savings

• Commuter benefits program

• 25 paid time Off

• 12 paid holidays

• Summer Fridays

• Office snacks

THE PAY

CRUS offers competitive compensation. The salary range for this role is anticipated to be $90,000 - $100,000. The actual salary is dependent upon many factors, including but not limited to abilities, skills, work experience, knowledge, business needs, and market demands. The base pay range is subject to change and may be modified.

JOIN US!

Comic Relief US values diversity and is committed to the recruitment and retention of individuals of underrepresented backgrounds, including race, religion, gender, and sexual orientation.

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