• Patient Acquisition: Develop and execute marketing plans to acquire new patients while minimizing cost per acquisition.
• Patient Retention & Engagement: In partnership with the Patient Journey Center Lead and Practice Managers, design and execute tailored communication, cross-selling, upselling, and retention programs to maximize patient lifetime revenue.
• Events, Partnerships, Organic Social, & Influencer: Coordinate all events, partnerships, organic social, and influencer relationships for Sanctuary.
• Paid Media: Develop, deploy, and assess paid media plans to support growth goals for Sanctuary. Analyze patient journeys and collaborate with Regional and Practice Managers to optimize treatment focus for patient acquisition messaging based on operational capacity and patient journey profitability. Work closely with digital agency and media vendors to optimize deployment, including budgets, targeting, messaging, copy, and creative.
• Creative Development: Work with photographers, videographers, graphic designers, and in-house / contract-based content capturers to develop content for all active marketing channels, including but not limited to direct mail, billboards, radio, paid digital, website, e-mail, and organic social media.
• Budgeting, Planning, & Forecasting: Track and actualize monthly marketing budgets and performance targets with input from the Sanctuary Regional and Practice Managers and the Aesthetic Partners Chief Marketing Officer. Design and communicate monthly marketing plans to deliver forecasted targets.
• Promotional Strategy: In partnership with Regional and Practice Managers, develop and execute targeted promotions to maximize patient- and practice-level profitability, including promotions that improve acquisition, address seasonal capacity considerations, and increase cross- and up-selling for current patients.
• Marketing Compliance: Ensure marketing compliance with all legal regulations across all communication channels, including but not limited to the Sanctuary website, paid media channels, organic social channels, signage, and email flows.
• Team Culture: Cultivate a positive, inclusive, and growth-oriented culture through all interactions with providers, practice leadership, vendors, and patients.

QUALIFICATIONS:

• A minimum of four years of professional experience in marketing, social media, or event planning
• Exceptional communication skills, including the ability to manage inbound social media communications, develop effective marketing briefs for creative campaigns, and communicate monthly marketing plans to all internal stakeholders
• Exceptional organizational and project management skills
• Strong creative aptitude, including the ability to ideate and execute compelling social media content
• Quantitative skills, including the ability to develop a budget and track performance
• Direct experience with some of the following channels preferred:
  • Paid media management, including the direct purchase of offline media channels (direct mail, OOH, TVC) and the oversight of paid social media
  • The design, deployment, and optimization of patient SMS and email flows
  • Website management (no coding experience required)
  • Partnerships
  • Influencer
  • Organic social media
• Industry experience in beauty, medical aesthetics, healthcare, or hospitality preferred but not required.

LIMITATIONS AND DISCLAIMER