The Director of Sales and Events will assume a leadership role in developing and implementing sales strategies and guiding the team to drive revenue through events via hospitality, venue rental, and food and beverage. This position requires a strong background in sales, event management, team leadership, and a proven ability to analyze performance metrics and utilize data for strategic decision-making. The ideal candidate will possess excellent public speaking skills, demonstrate exceptional team leadership qualities, and foster a positive and dynamic sales culture.

1. Sales Strategy Development:
   • Develop and implement a comprehensive sales strategy to drive event revenue.
   • Identify target markets and potential clients for events at the College Football Hall of Fame.
2. Client Relationship Management:
   • Build and maintain strong relationships with clients, event planners, and key stakeholders.
   • Understand client needs and provide customized solutions to meet their event requirements.
3. Event Planning and Coordination:
   • Work closely with clients to plan and coordinate events, ensuring all details are executed seamlessly.
   • Collaborate with internal teams to ensure resources are allocated appropriately for each event.
4. Revenue Generation:
   • Meet and exceed sales targets by effectively selling event spaces, packages, and additional services.
   • Explore opportunities for upselling and maximizing revenue from events.
5. Market Research:
   • Stay informed about industry trends, competitor offerings, and market demands.
   • Conduct market research to identify new business opportunities and stay ahead of industry changes.
6. Contract Negotiation:
   • Negotiate contracts with clients, ensuring terms and conditions are favorable for both parties.
   • Ensure compliance with College Football Hall of Fame policies and standards.
7. Event Marketing:
   • Collaborate with marketing teams to develop promotional materials and strategies for events.
   • Contribute to the creation of marketing campaigns to attract a diverse range of events.
8. Budget Management:
   • Develop and manage budgets for events, ensuring financial targets are met.
   • Monitor and control costs associated with event planning and execution.
9. Team Leadership:
   • Lead and motivate a team of event sales professionals.
   • Provide guidance and support to team members to ensure overall success.
10. Customer Satisfaction:
    • Ensure a high level of customer satisfaction by delivering exceptional service.
    • Address customer feedback and implement improvements based on client experiences.
11. Networking:
    • Attend industry events, conferences, and trade shows to network and promote the College Football Hall of Fame as a premier unique event venue.

•  The successful candidate must possess the following knowledge, skills, and abilities and demonstrate their ability to perform the essential functions of the job:
• Expertise in financial analysis, planning, budgeting, and deal structuring.
• Flexibility to work non-traditional hours, including nights, weekends, and holidays.
• Exceptional interpersonal and communication skills.
• Ability to thrive in a fast-paced environment and manage multiple tasks concurrently.
• Proficiency in evaluating risks and liabilities associated with special events and venue rentals.
• CRM aptitude and familiarity with TripleSeat is a plus.
• Effective delegation and task-management skills.
• Ability to develop and present well-founded recommendations to senior management.

• Bachelor's Degree in business or a related field required.
• Minimum of 5 years of management experience in events, sales, client service, sports marketing, catering or a similar function.
• Strong client relations skills and a professional demeanor at all times.
• Proven leadership experience in a sales environment, including coaching, mentoring, hiring, training, and performance management.
• Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
• CMP Certification is a plus.

• A valid driver's license with an acceptable driving record is required, as you may be using a company vehicle for various event responsibilities.