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We are seeking an inspiring leader and results-driven media expert to sit at the forefront of our marketing efforts, driving strategic paid media thinking that elevates our brand presence, engages our target audience, and accelerates business growth. This role leads Paid Media Planning & Buying for our US Personal Bank (Credit Cards and Retail Bank), US Wealth and Enterprise Brand programs, and oversees key media channels such as video, paid search, affiliate marketing, social, display and out-of-home. This individual will collaborate closely with a multitude of teams across Citi to develop integrated campaign strategies, including creative, ad tech, product, analytics & insights, acquisitions, sponsorships, martech and program management, among others.
The Media team at Citi is a critical area of focus and growth for the Citi Marketing organization. The group is responsible for transforming our media capabilities, investment and measurement, while delivering positive return on marketing investment and future-proofing our business. Join a team full of diverse and dynamic talent committed to driving both brand and business impact for Citi!
Key responsibilities include:
Characteristics we are seeking:
Qualifications for this role:
If you're ready to unleash your creativity, strategic prowess, and passion for paid media in a high-impact role at the forefront of marketing innovation, we want to hear from you! Come be a part of our talented team and help shape the future of financial services marketing through the power of paid media. Apply now and let's embark on this exciting journey together!
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Advertising, Branding and Media------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:
$170,000.00 - $300,000.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
May 10, 2024------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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Other
Banking
$171k-212k (estimate)
05/08/2024
05/17/2024
BROOKLYN, NY
<25
2016
MELISSA ESPONDA
$10M - $50M
Banking