Who We AreOutshift by Cisco is the emerging tech incubation group that explores, identifies, and creates new businesses for Cisco. We are passionate about being at the cutting edge of technology, taking Cisco into new markets and building exciting products that solve tomorrows biggest challenges.Like a startup, we take an entrepreneurial approach to success. We incubate ideas into products that solve critical needs, then deliver an experience that delights users and customers from MVP to full-blown commercial offering.Outshift is about innovation. We look from 12 months out to five years into the future, flexibly working to solve problems instead of fitting into a defined job description. We celebrate learning, and expect our teams to fail fast, challenging assumptions and finding new ways of solving problems. Outshifters enjoy gaining experience across a breadth of technological and business challenges and can expect to shift across products/problems and build new skills regularly.Were building the next wave of startup-like innovation with the support of a trusted name like Cisco. Where else will you get to do this? Come create with us.Learn more about us at outshift.comWho You'll Work WithThe Outshift team is highly visible within Cisco as it's leading the future innovation for the business. As part of the Strategy, Incubations & Applications group led by Ciscos Chief Strategy Officer, youll be working with some of the organizations most forward thinkers.We are seeking a highly skilled and analytical SEM and Social Media Manager to join our dynamic marketing team. In this pivotal role, you will be reporting directly to the Outshift Demand Gen Sr Marketing Manager and become a core member of a rapidly expanding team that's dedicated to driving success through paid search and social marketing efforts. As an integral part of our team, you will leverage your expertise to develop, execute, and optimize campaigns that propel our brand forward in the competitive B2B Enterprise and SaaS landscapes. Your strategic insights and hands-on approach will be essential in shaping the trajectory of our paid digital marketing initiatives. If you're passionate about SEM and social media, and thrive in a collaborative, fast-paced environment, we would like to invite you to explore this opportunity with us.What Youll DoPlan, develop, and implement PPC Search, Social, and Video programs that nurture leads through each stage of the buyer's journey, from awareness to conversion, leveraging personalized content and targeted messagingManage end-to-end execution of paid search and social campaigns on platforms such as Google Ads, Microsoft Ads, and Linkedin promotionsManage PPC campaigns, including keyword research, bid management, ad copywriting, and A/B testing to optimize performanceWork closely with cross-functional teams, including content creators, graphic designers, campaign marketing, product marketing, and events, to develop content, campaigns, and initiatives that resonate with our target audienceManaging media agency relationships, brainstorming with the agency, overseeing the execution of SEM campaigns, optimizing keywords, bids, and creative, and ensuring program goals are metCollaborate with Marketing Operations, Website, and Data teams to develop and optimize landing pages, implement conversion tracking, and establish performance reportingProficient with GA4 and Google Tag Manager for advanced campaign insights and analytics.Who You AreExperience in overseeing paid search and paid social campaigns within the B2B Enterprise sector, handling substantial monthly budgets greater than $500,000Required: 5 years hands-on experience with managing and optimizing end-to-end campaigns within Google AdWords and LinkedIn advertising platforms, showcasing a comprehensive understanding of campaign development, execution, and performance analysis.Minimum RequirementsBachelors Degree requiredRequired: 5 years hands-on experience with managing and optimizing end-to-end campaigns within Google AdWords and LinkedIn advertising platforms, showcasing a comprehensive understanding of campaign development, execution, and performance analysis, preferably in the B2B Enterprise sectorHands-on experience with SEM tools like Google AdWords and social media advertising platforms, particularly LinkedIn.Why Cisco?#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!Nearly every internet connection around the world touches Cisco. Were the Internets optimists. Our technology makes sure the data travelling at light speed across connections does so securely, yet its not what we make but what we make happen which marks us out. Were helping those who work in the health service to connect with patients and each other; schools, colleges and universities to teach in even the most challenging of times. Were helping businesses of all shapes and size to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.We tackle whatever challenges come our way. We have each others backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together were committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCiscoCisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.#J-18808-Ljbffr

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