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Brand Vision and Value
Our brand vision is to become America’s favorite place for chicken salad, and our company culture is summarized in the brand’s purpose: to spread joy, enrich lives and serve others. It is our goal to serve fresh, made-from-scratch, delicious food with a servant’s heart and uplift those around us. These values inform how we interact with our guests, franchisees, restaurant teams and colleagues. We believe in family, passion, respect, working hard and having fun!
Job Summary
The Field Marketing Manager (FMM) is our primary marketing ambassador for a set territory of franchise-operated restaurants and will work closely with the Franchise Owners within their respective territory. The Field Marketing Manager will be responsible for partnering with their Franchise Owners and developing local marketing plans that build sales and brand awareness in the market. They will also support store level execution of system wide marketing programs, as well as restaurants openings in their respective markets. A key factor in the manager’s success will be the ability to develop strong relationships with their Franchise Owners. This Field Marketing Manager will be our primary ambassador for franchise-owned restaurants in the Southeast.
Reporting to the Director of Marketing, the Field Marketing Manager will also work very closely with a team of Franchise Business Consultants and the CMO. The position will require traveling to markets withing their respective territory. There will be frequent overnight/multi-day business trips for Grand Openings and market visits for existing restaurants. It’s an ideal position for someone who is an organized, self-starter and problem solver, and enjoys interacting with people.
Essential Responsibilities
Education and Experience
Required Knowledge, Skills and Abilities
Ability to drive, as well as lift twenty-five pounds is necessary.
Full Time
$102k-134k (estimate)
03/08/2024
03/31/2024
The following is the career advancement route for Field Marketing Manager positions, which can be used as a reference in future career path planning. As a Field Marketing Manager, it can be promoted into senior positions as a Sales Promotion Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Manager. You can explore the career advancement for a Field Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Field Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Field Marketing Manager job description and responsibilities
The field marketing manager creates plans for the department and ensures their team follows through with them.
02/12/2022: San Diego, CA
A field marketing manager has a variety of responsibilities that cover both the execution of marketing activities and the administrative work that keeps the department operating. Besides consulting on or running searches for new hires, the field marketing
02/13/2022: Lubbock, TX
Schedule employees to attend trade shows, retail stores, or canvassing opportunities.
01/09/2022: Montgomery, AL
The field marketing manager may also work with other management staff on organizational planning.
03/15/2022: Phoenix, AZ
Making direct sales to customers at a field marketing event.
01/05/2022: Fort Myers, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Field Marketing Manager jobs
Think sales transformation and not lead generation.
01/25/2022: Middlesex, NJ
Analyze market trends to determine how best to use the resources.
02/21/2022: Portsmouth, OH
Ensure digital and social media sit at the heart of every field marketing activity.
03/05/2022: Charleston, SC
Create relevant and engaging content.
04/03/2022: Cleveland, OH
Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets.
02/08/2022: Boston, MA
Step 3: View the best colleges and universities for Field Marketing Manager.