Overview:
Elevate your career with Chagee, Asia's leading premium tea bar, as a Graphic Designer specializing in environmental design. With over 4,000 stores across Malaysia, China, Singapore, and Vietnam, and a staggering 100 million cups of tea served monthly, Chagee is now setting its sights on conquering the US market. This is your chance to be part of an exhilarating journey as we bring the taste of authentic Asian tea culture to America.
Main Responsibilities:
Conceptualize and execute groundbreaking environmental design concepts that will set Chagee apart in the competitive US market, spanning retail spaces, experiential events, and packaging.
Lead the production process, from ideation to implementation, ensuring flawless execution and adherence to brand standards.
Collaborate closely with internal teams and external vendors to select suppliers, manage production schedules, QA and optimize resources to maximize impact.
Provide creative direction and guidance to integrate environmental design seamlessly with other promotional material, captivating customers and fostering brand loyalty.
Manage budgets effectively, allocating resources strategically to achieve exceptional results within financial constraints.
Stay ahead of industry trends and technological advancements to inform design strategies and maintain a competitive edge in the US market.
Champion sustainability efforts, leveraging design to convey Chagee's commitment to environmental stewardship and social responsibility.
Produce all graphic materials pertaining to the promotion of the Chagee brand to drive consumers along the funnel.
Suggest materials, fabrics, and in-store lighting to align with Chagee's brand quality standards, ensuring consistency and excellence across all touchpoints.
Essential Requirements:
Bachelor's degree in graphic design, visual communications, or a related field.
Proven track record (3-5 years) in environmental design within the food & beverage industry or fashion/lifestyle industry, with a portfolio showcasing innovative and impactful design solutions.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
Exceptional project management skills, with the ability to juggle multiple priorities and deliver high-quality work under tight deadlines.
Excellent communication and collaboration abilities, with a knack for conveying complex design concepts and building strong relationships.
Strategic mindset with a focus on achieving business objectives while maintaining creative integrity.
Passion for sustainability and a deep understanding of how design can drive positive change.
Don't miss out on this incredible opportunity to be at the forefront of Chagee's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable brand experiences that will captivate American tea enthusiasts. Apply now and be part of something truly extraordinary!