• Core duties and responsibilities include the following. Other duties may be assigned.
• Designing campaign, content, and video strategies that transmit the organization's goals and objectives together with the Marketing team.
• Plan, execute, and manage all digital marketing for the firm, including SEO, SEM, email marketing, and social media
• Responsible for ensuring consistent brand messaging across all various social media channels
• Stay up to date on the latest social media trends, and implement them in the firm's marketing campaigns
• Liaising with third parties like digital agencies and software vendors to optimize channels, bidding, and targeting strategies.
• Analyzing performance drives to improve campaign profitability and contributes towards yearly marketing budgets, KPIs, and ROI.
• Develop and monitor campaign budgets
• Designing and implementing digital strategy as part of the company's broader business and marketing plans, building affinity and leading demand generation.
• Establish and execute a digital marketing strategy to distribute content
• Taking ownership of retail website sales, including Social Shops, to meet forecasted targets and drive revenue growth

• Very well organized
• Good follow-up and follow through
• Strong communication skills
• Project management and managerial skills
• Ability to analyze metrics, reports, and trends regarding consumers
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software
• Solid knowledge of online marketing tools and best practices
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels, including Social Shops (TikTok & Meta).

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