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The Center for Creative Leadership (CCL) is a top-ranked global provider of leadership development, training, and solutions servicing a global customer base. From team-builders and problem solvers to creative thinkers and transformational visionaries, our people are the drivers behind our business. At CCL, you'll have an opportunity to contribute to our mission of building better leaders and a better world. You will feel challenged and inspired while collaborating with a global team of thought leaders, practitioners, researchers, and partners. We share a collective passion for contributing to our clients' success, helping our teammates and colleagues grow and making a real difference in the lives of people around the globe.
Overview
The Center for Creative Leadership (CCL) is a top-ranked global provider of leadership development training, research and solutions. Over the past 50 years, we've pioneered the field of leadership development, working with over 2/3 of the Fortune 1000 across 160 countries to develop more than 80,000 leaders each year. From team-builders and problem solvers to creative thinkers and transformational visionaries, our people are the drivers behind our business.
The Director of Product Marketing has a critical role helping evolve CCL's global marketing team and function into a strategic driver of the organization by leading the development of the Product Marketing function and discipline across lines of business. In addition to leading the Product Marketing team, you will be responsible for developing and implementing the product marketing strategy for one of our priority lines of business.
This role reports to the Senior Director, Growth Marketing and collaborates closely with the Portfolio and Sales teams.
Day in the Life
Go-to-Market strategy and execution - 30%
Define and own the overall go-to-market strategy (market definition, target customer, product messaging and positioning framework, etc.) and process across lines of business for new products/solutions, revisions, and new features.
Team management - 20%
Sales enablement - 20%
Market research and competitive analysis - 10%
Performance monitoring - 10%
Budget management - 10%
Who you are
What Sets you Apart
Pay and Benefits
CCL is passionate about pay transparency and we are committed to fair and equitable compensation practices. The starting salary for this role is $115,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to: skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
We believe your best work happens when you have a complete life balance, and CCL gives you the support and flexibility to make that happen. CCL is committed to delivering a comprehensive benefits program that provides the support you need. At the time of this posting, this role is eligible to participate in the following benefits and wellness programs:
Full Time
$161k-204k (estimate)
05/02/2024
05/20/2024
ccl.org
GREENSBORO, NC
500 - 1,000
1970
NGO/NPO/NFP/Organization/Association
JOHN R RYAN
$50M - $200M
Education & Training Services
CCL offersleadership development, leadership training, executive and coaching services.
The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director Product Marketing job description and responsibilities
Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
03/28/2022: Duluth, MN
The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.
04/25/2022: Paramus, NJ
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
04/28/2022: New Britain, CT
The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.
05/21/2022: Las Vegas, NV
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
05/01/2022: Chillicothe, OH
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Marketing jobs
Create clear standards for quality management.
03/19/2022: Appleton, WI
Empathy & the ability to connect with customers on different levels.
04/04/2022: Des Moines, IA
Strategic planning & business skills.
05/31/2022: Long Beach, CA
Reporting on product marketing success.
04/19/2022: Rochester, MN
Seek out opportunities to become a role model or mentor.
04/26/2022: Idaho Falls, ID
Step 3: View the best colleges and universities for Director Product Marketing.