The Media Planning team requires a dedicated manager responsible for scheduling, reporting and analyzing promotional elements for CBS Entertainment, Brand and News. Reporting to the Director, Media Planning, this role works closely with a dedicated Media Planning team to input and update promo information within the scheduling and traffic systems as well as compiling and analyzing schedule reporting to optimize planning efficiency and performance. Working cross-functionally with Strategy and Operations teams to explore new tooling and reporting options to provide greater data-driven decision making in the scheduling process.

The Media Planning Manager will create weekly schedules and manage a database of entertainment shows within system, liaise with campaign strategy on primetime promotions to order, schedule on-air promotion elements, manage database of emergency reel promotions and act as an after-hours contact when needed. The ideal candidate for this role is a team player, expert collaborator, who can help troubleshoot any issues that arise.

Principal Duties and Responsibilities

• Manage strategic placement of CBS News elements across all CBS channels and mentor coordinator in the planning and scheduling of each element
• Track, analyze and report media utilization and performance
• Develop insights to drive optimization of CBS on-air media
• Collaborate with marketing analytics team to incorporate into overall marketing insights
• Test/learn different tools/systems to integrate into planning process
• Liaise with program sales team on commercial formats for all dayparts
• Build weekly programming grids in scheduling software and monitor for any programming changes
• Maintain show database of original content and create additional entries for new series
• Manage ordering of primetime promotional elements
• Monitor and order daily promo revisions for entertainment series
• Schedule programming logs and implement daily on-air promotional strategy shifts
• Assist in proofing these daily schedules for accuracy
• Manage emergency reel for CBS network
• Enter programming formats into system and monitor for changes
• Provide weekly tracking reports as requested for all campaign launches
• Assist with planning of addressable content and release nightly promotion schedules
• Collaborate with campaign management to accurately code and order promotions for all paid media buys and ensure they are trafficked properly to various networks
• Back-up for graphic ordering, Sports/VOD logs, and various on-air tasks
• After-hours contact for troubleshooting any concerns (some evenings/weekends)

CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry’s most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.

ADDITIONAL INFORMATION

Hiring Salary Range: $74,400.00 - 93,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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