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Lead Product Marketing Manager
CARTA San Francisco, CA
$120k-153k (estimate)
Full Time | Investment Management 3 Months Ago
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CARTA is Hiring a Lead Product Marketing Manager Near San Francisco, CA

The Problems You’ll Solve 

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager, you'll work to: 

  • Define Carta’s market positioning within the private markets space.
  • Craft Carta’s product narrative in partnership with Brand Strategy
  • Develop marketing collateral, including product guides, sales enablement content to support product launches and ongoing marketing efforts.
  • Collaborate with product managers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements.
  • Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies.

The Team You’ll Work With 

Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The product marketing team at Carta is the driving force behind getting products to market - and keeping them there. We love connecting users with products and experiences they love.

As a member of Carta’s Product Marketing team, you will be connecting users to the products they build their companies on. The ultimate role of a product marketer is to liaise between internal teams (Product,Engineering, Design, and Business teams) and the end-user. As a product marketer you are an expert on the user and their needs. 

Our team is focused on three things: 

  • Improving product roadmaps by serving as the voice of the customer
  • Driving adoption and utilization of new & existing features
  • Aligning and enabling internal teams to tell the right story about Carta’s product

About You 

A successful PMM for this role would likely have:

  • At least 5 years of product marketing experience
  • A deep understanding of the private markets ecosystem and the current market landscape
  • Motivation to work collaboratively in a fast-paced, ever-changing environment
  • Taken products and teams from zero to one 
  • Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
  • Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary commission if applicable) range for this role is: 

  • $168,000 - $198,000 salary in [San Francisco, CA; New York, NY]
  • $152,000 - $178,000 salary in [Seattle, WA]

Job Summary

JOB TYPE

Full Time

INDUSTRY

Investment Management

SALARY

$120k-153k (estimate)

POST DATE

01/27/2024

EXPIRATION DATE

06/25/2024

WEBSITE

carta.com

HEADQUARTERS

ARDMORE, PA

SIZE

50 - 100

FOUNDED

2012

CEO

ROBERT WINTERLY

REVENUE

$5M - $10M

INDUSTRY

Investment Management

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About CARTA

Were on a mission to create more owners. By building the global ownership management platform, were changing how companies, investors, law firms, and employees manage equity. Our team is focused on converging private and public markets and mapping and connecting the global ownership network. We all believe we are building a generational company, that will change how ownership and finance works. Want to join our team? Look at our open positions here: https://boards.greenhouse.io/carta https://vimeo.com/273958418

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