We are seeking a Regional Account Director to represent our Orange County/Los Angeles Zone.

Role:

Primary: Lead and implement Subaru of America (SOA) brand marketing goals, objectives with Retailer clients

Areas of Focus:

Primary

• Act as Retailer consultants, focused on ensuring Retailer co-op (Subaru Ad Fund--SAF) use is aligned with SOA and Carmichael Lynch (CL) recommendations.
• Assess and guide Retailer branding/messaging to align with SOA brand goals.
• Assess and provide Retailers with analysis, recommendations in development, implementation of comprehensive communications plan (online, offline, in-store), efficient use of SAF dollars (media mix, media channels, market opportunities).
• Collaborate with Zone Retailer Marketing Managers (ZRMM) in scheduling Retailer meetings primarily in-person/store, with video (Microsoft Teams, Zoom) secondary or follow up as appropriate.
• Identify Target Retailers in collaboration with Region/Zone clients.
• Effective, consistent, and transparent communications with all internal and external partners.
• Timely reporting on Retailer progress and meeting follow up.
• Efficiently plan all travel, with consideration of budgets and expenses.

Secondary

• Support and implement SOA marketing objectives across SOA Regions and Zones.
• Leverage regional client funds developing media/messaging strategies to address business opportunities at Region, Zone or DMA level.
• Provide actionable market intelligence and analysis to Region, Zones and Retailers.
• Deliver strategic CL Agency point-of-view presentations and information to Region, Zone, and Retailers as business needs arise 
• Conduct onboarding / orientation meetings with new Subaru field personnel providing complete overview of CL capabilities and role with SOA.

Ongoing

• Provide ongoing effective and transparent communication to Region, Zone, SOA regarding CL Field actions and activity.
• Weekly, Monthly, Quarterly, Annually
• Follow-up/Meeting Recaps (Contact Reports), i.e. tracking recommendations
• Build and Grow Client Relationships
• Note: These are major functions and accountabilities required of the position. Other duties, responsibilities, requirements outlined in CL Field Marketing Team: Processes, Procedures, Reporting document and as assigned.

• Build trust, credibility with Region, Zone, Retailer clients with goal of becoming a sought-after marketing consultant/partner.
• Relationship goal of ability to travel independently into dealerships.
• Provide leadership advancing knowledge of Region, Zone, Retailer clients. 
• Travel:
• Responsible for two SOA Zones. (if Region assignment is included responsibility also includes specified Region). Equal support is required for Zones, 50/50 split of time allotment is required. 
• Travel requirement is gauged in 50% to 70% range. Minimum expectation of 12 in-store Retailer consultations per month, approximately 144 per calendar year. Collaboration with Region/Zone clients to plan cost, time efficient travel.

Qualifications/Traits:

• Energetic, passionate, proactive, ability to lead.
• Multi-tasker, prioritizes attention to detail.
• Excellent, persuasive presentation/communication skills, ability to interact with high level clients.
• Ability to analyze metrics in an insightful manner and build a business case.
• Eagerness to learn and explore new analytic platforms in an effort to evolve existing skill set .
• Bachelor’s degree required.
• Minimum 5-7 years advertising/marketing experience required.
• Experience in automotive, automotive retail advertising/marketing preferred.