Who are we: Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process. 

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, Container Store, Costco, Zola, and many more.

We’ve amassed over 58,000 five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, CNN. 

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! 

The Opportunity:Reporting to the Social & Content Lead we are looking for an eager, versatile & skilled Social Associate/Coordinator to assist with the production & execution of Caraway’s organic social media content. This role will be integral in bringing Caraway’s best-in-class day to day social calendar to life, supporting small & large scale marketing campaigns, launches, retail opportunities, and beyond. They will oversee the in platform scheduling & execution of all social content, ensuring all postings are at optimized times & without copy errors. The Social Associate/Coordinator will partner with our Content Production Team to create organic videos, assisting with the building of shot lists, oftentimes shooting & editing content themselves, and publishing final assets. This role will work in lock-step with our Community Manager on our CX side of the house to manage the relationship with Caraway’s actively engaged social audience. They will be responsible for identifying surprise & delight moments for gifting, giveaway opportunities, and ongoing social media moments to capitalize on in real time to ensure Caraway is always top of mind in our consumer’s lives. 

Who You Are: The ideal candidate is highly organized, creative, always has a finger on the pulse of social media & its best practices, and is passionate about continuing to expand their social media knowledge. They are an independent thinker with a strong attention to detail who takes initiative to manage their own projects, while also enjoying (and thriving) off collaboration & brainstorming with the larger team. The Social Associate/Coordinator has a natural knack for social media, is constantly online, and knows the in’s and out’s of what’s trending, what’s not, and what’s next in pop culture. They possess strong organizational skills, and feel comfortable shifting priorities, content, and/or posts based on spur of the moment ideas, trends, and cultural moments. They are scrappy, passionate, and love all things home, design, cooking, and beyond.

Responsibilities:

• Oversee & execute the day-to-day world class social media content for Caraway under the Social & Content Lead
• Brief content ideas to Creative & Content Production teams for social planning 
• Own coordination of social giveaways and recommend alternate tactics for platform growth in collaboration with ambassadors and brand partners
• Facilitate the outreach & execution of gifting for social content, including identifying relevant mentions for resharing, crafting new content opportunities, and sharing out updates with the broader team
• Correspond with and contract content creators for social moments like takeovers and giveaways
• Measure, track, and update reports determined by the Social & Content Lead on social media performance weekly; identify new opportunities to adjust content & strategy to maximize performance
• Alongside Customer Experience Team, partner with Community Manager to identify surprise & delight moments to reward Caraway’s most engaged social followers, as well as the content to produce to maximize this for our content channels
• Alongside the Community Manager & Senior Content Associate, facilitate the content pieces needed to support all content launches, including FAQs & educational CX videos
• Alongside Social & Content Lead, build robust go-to-market documents outlining the need-to-haves for all social content for Caraway launches
• Oversee & audit Caraway’s social comments & DMs to ensure strong community management, working alongside the Community Associate to ensure voice & tone is on brand
• As needed, join Caraway on set to assist with social content capture needs, including assisting with production, filming, participating in, and editing content
• Stay up to date on trends and key culture moments for Caraway via social listening and reporting

Knowledge, skills, and abilities:

• Deep understanding of social media, its best practices, and what’s trending 
• Passionate about content and driving community engagement
• Extreme attention to detail, highly organized, and high quality work
• A knack for copywriting & curating content for different content channels
• Creative & constantly brainstorming new ideas; enjoys throwing spaghetti at the wall
• Independent & self motivated; you can kickstart a project by yourself & enjoy working autonomously
• Collaborative & a team player; you love brainstorming & working together to see a project through
• Experience with Instagram & TikTok needed; experience & familiarity with other channels like Pinterest, Threads, X, and YouTube preferred

Caraway Life:Caraway is an exciting, fully remote DTC retail startup company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Health, dental, and vision offerings for you and your dependents
• Competitive salary equity options 
• Unlimited PTO 
• 11 paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product swag, F&F discounts

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status