MARKETING SPECIALIST
About Cara Collective
Cara Collective seeks to fuel a courageous national movement to eradicate relational and financial poverty.
Through our four entities – Cara, Cleanslate, Cara Connects, and Cara Plus – we engage job seekers, employers, and other
organizations across the country to break the cycle of poverty through the power and purpose of employment.
At present, we produce 1,000 jobs each year; however, our results don’t just end with employment. Today, we take the
insights gained over the past 30 years to equip other organizations and employers with practices to help build a more
inclusive economy. Learn more at.
About the Role
The Marketing Specialist supports the design and creation of marketing campaigns, collateral, and other internal and
external communications for Cara Collective and, more specifically, its Development & Marketing department. The
Specialist will collaborate across departments ensuring projects stay on task and target objectives for growth, customer
acquisition, and brand amplification are achieved.
Reports To
Manager of Marketing & Communications
Direct Report(s)
N/A
Responsibilities
Primary Relationships (10%)

• Serve as a member of Development & Marketing and work within the team in support of achieving YOY

fundraising/revenue goals for Cara Collective

• Maintain a working relationship with staff across departments to ensure consistent knowledge of domain

activities/updates and to identify new opportunities for marketing support.
Content Creation (70%)

• With Development & Marketing leadership, co-create and execute an annual editorial calendar including print

and digital campaigns, e-newsletters, blogs, and social media content.

• Assist in the creation of marketing campaigns, projects, and other internal and external communication

initiatives, in both lead and support roles, as assigned.

• Source, interview for, and write stories about Cara Collective job seekers, alumni, and community partners for use

in print and digital materials.

• Support the social media accounts for Cara Collective – including designing creative (when needed) and

scheduling content – using best standards and practices to routinely increase engagement and follower numbers.

• Collaborate on special projects as assigned, such as cause-related marketing initiatives and Cara Collective

events.

• Provide support on any additional marketing projects as needed.

Strategy (10%)

• Collaborate with leadership, staff, and vendors on the creation and execution of collateral related to the needs

and goals of the Development & Marketing team and/or any other Cara Collective departments.

• Support in the research and execution of new opportunities for brand amplification/awareness and customer

acquisition.
Brand Standards (10%)

• Help monitor that proper collateral, branding, and messaging is utilized in internal and external communications

among Cara staff and the community at large.

• Ensure the company’s philosophy, mission, and vision are pertinent and practiced throughout the organization’s

collateral materials.
Qualifications

• Strong creative, strategic, analytical, organizational, written, and oral communication skills
• Graphic design experience/training strongly encouraged.
• Experience in developing content in varying media, including print, digital, and/or video.
• Trained in the following platforms/software:

o Adobe Creative Cloud (particularly Photoshop, InDesign, Illustrator, and Acrobat)
o Canva
o Microsoft Office
o WordPress
o Google Analytics
o Hootsuite (or any similar social media scheduling platform)
o Salesforce (or any similar CRM tool)
o Adobe Premiere (or any equivalent video editing software) experience is a plus but not required.

• Capable of managing multiple short-term and long-term projects at once and adhering to deadlines
• Ability to collaborate with team members and other enterprise stakeholders.
• Digital photography/video skills a plus
• Bachelor’s degree in journalism, marketing, or public relations or equivalent experience preferred.

Equal Opportunity Employer
Cara Collective is committed to creating a diverse work environment and is proud to be an equal opportunity employer.
Cara Collective does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual
orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We
encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability, please email us at
kboelkens@caracollective.org if you require reasonable accommodation to complete this application.