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The Platforms and Technology Specialist will be responsible for ensuring successful, on-time and high-quality implementation of digital advertising campaigns in conjunction with other activation and investment teams.
They will report to a direct supervisor and be responsible for accurate and efficient trafficking of our digital ad campaigns across multiple advertisers.
Their primary tasks will include trafficking and monitoring digital marketing campaigns in CM360 for Autos, DAT and Entertainment clients.
DAY TO DAY · Receive media plan details from investment team and implement within ad server accurately· Troubleshoot ad campaigns for delivery issues and technical concerns · Learn and master the processes and systems related to trafficking and workflow management of digital advertising campaigns· Deliver a quality of work and communication that is thorough and professional · Create, submit and QA floodlight requests to measure site traffic and media effectiveness TEAM SUPPORT · Take a leadership role in meetings with direct, activation and investment teams · Act as a resource for other activation and investment teams when issues and questions arise· Alert team members of internal tool issues and contribute to documentation of best practices and trafficking processes · Assist with the training and onboarding of associates DIGITAL TRACKING TECHNOLOGIES The Specialist should learn and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization;
including : · Ad servers (CM360)· Bulk-trafficking and automation tools (Bulkdozer, RPA bots)· Viewability and ad verification (Moat, DoubleVerify, IAS)· Audience Verification and brand study partners (Dynata, Nielsen)· Digital media activation workflow
Qualifications
$67,000 - $67,000 a year
Last updated : 2024-05-12
Full Time
Business Services
$76k-88k (estimate)
05/14/2024
06/21/2024
canvasworldwide.com
LOS ANGELES, CA
200 - 500
2016
Private
PAUL WOOLMINGTON
$10M - $50M
Business Services