- Studies market conditions, complies data and makes recommendations for developing marketing strategies and execution plan.
- Provides market intelligence on the trends, customers, competitors and other factors affecting the marketplace to support decision making.
- Develops and tracks metrics to identify the effectiveness and impact of current marketing initiatives; makes recommendations to optimize marketing effectiveness.
- Coordinates the development of promotional and marketing materials such as brochures, data sheets, videos, advertisements, trade show booths, etc.; coordinates the compliance approval of marketing materials.
- Provides materials and data as needed to support new business development initiatives.
- Develops and maintains web site and digital marketing content.
- Conducts market research using a variety of data sources in order to compile information such as competitive market analysis, potential prospects, industry trends, competitors, etc.
- Supports marketing plan development, including identifying target audience, market positioning, marketing campaigns, etc.
- Collects and analyzes data to evaluate marketing performance and potential performance to drive growth, maximize impact, and achieve objectives; may assist in the development of marketing plans and/or strategies.
- Ensures compliance with Canon's branding guidelines for all marketing materials and activities.
- Assists with development of promotional and marketing materials such as brochures, data sheets, videos, advertisements, trade show booths, etc.; assists with coordinating the compliance approval of marketing materials.
- Coordinates planning, managing, executing and attending trade shows.

- Bachelor's degree in related field and 2-5 years of directly related experience.
- Broad understanding and experience in marketing and business promotion activities, preferably in manufacturing environment.
- Strong communication skills and professional image.
- Travel which involves driving and/or flying for company business; must comply with company safety guidelines and policies.
- Digital Marketing Experience is a plus!
- Must be at least 18 years old.
We are an equal opportunity employer and value diversity at Canon Virginia Inc. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.
*FLSA CODE: EXEMPT