Overview

Canon is seeking a Sr. Website Optimization & Personalization Specialist, focused on delivering digital customer experiences by using relevant data to make the most intelligent and personalized decisions across various touchpoints. The primary focus of this position will be on improving the customer experience through marketing automation. You will focus on journey ideation, testing/experimentation, content/product recommendations and automated 1-to-1 experiences. These unique activities will be a core focus to help deliver the right experience at the right time to our customers. Additionally, in this role you would also be responsible for improving on-site search for website visitors and supporting core performance marketing channels. This position is full time located in Melville, NY and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesdays with an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities

Web Personalization Improve website experience and drive 1:1 personalization - Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B, Multivariate Testing, Auto Personalization, User Journeys, etc. on the website. - Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys. - Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization. - Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals. - Keep pace with web technology, and strategic changes from eCommerce industry leaders. - Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements. - Develop and distribute monthly reports for key stakeholders outlining performance, progress, and strategy. Onsite Search Learn, Manage and Optimize Onsite Search Results - Gain a deep understanding of our on-site search engine, how the Machine Learning works and its capabilities. - Work closely with on-site search engine partner to build and execute a strategy to optimize search results. - Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities - Collect and analyze data and results, identify trends and insights and provide monthly reporting to senior management. Marketing Channel Support Support Paid Search, Social, CTV and Affiliate Marketing Leads - Attend channel marketing meetings, establish a foundational understanding of performance and initiatives. - Support channel leads where necessary and act as a back up to help continue regular business operations when needed.

Qualifications

- BA/BS in business, marketing, analytics or related field required; Master’s Degree strongly preferred. - Minimum of 4 years work experience as a Digital Marketing or equivalent position required, specifically: - Experience using website optimization, personalization and/or A/B testing platform tools. - Experience analyzing digital ad campaigns from Google, Facebook or similar. - Proficient in analyzing, consolidating, and interpreting data from various sources, while still being able to articulate your thoughts in an easy-to-understand manner. - Expert knowledge of Excel, including pivot tables, charts, and formulas. - Deep understanding of Digital Marketing metrics, campaigns and Google Analytics; ability to recognize patterns and anomalies in data. - Excellent communication and cross-functional relationship management skills working with Marketing, IT, Business and Data Scientists; attention to detail, independent thinker - Willingness to work hands-on, develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines. - Understanding of current marketing trends, including personalization, targeting, and data-driven planning - Experience with standard web languages, such as HTML, CSS, and JavaScript a plus! In accordance with applicable law we are providing the anticipated base salary for this role: $73,930 - $110, 720 The company will not pursue or support visa sponsorship for this position

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2022† and is one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. †Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including, for eligible positions, medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office two company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Posting Tags

#PM19 #CUSA #LI-MP1 #LI-HYBRID