Company: Orchestra
Job Title: Head of Integrated Marketing
Position Type: Full-Time
Location: NYC; Hybrid, in-office 3x per week
Salary: $250k - $275k base

ABOUT US

Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.

From leading technological innovators, to institutions that help our cities thrive, to nonprofits and candidates at the forefront of the most pressing causes of our time; we take a message-first, results-focused approach to communications challenges, delivering high impact media, digital strategy and advertising to our clients.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is seeking a Head of Integrated Marketing. This is a new role that is key in developing and executing comprehensive plans to ensure the sustained growth of our offerings through client retention, renewals and cross-selling of services. This role requires strategic thinking, marketing expertise, creativity, and cross-functional collaboration to drive revenue across the Orchestra network and increase market share.

ACCOUNTABILITIES & QUALIFICATIONS

As the Head of Integrated Marketing, you will…

• Drive the enterprise pipeline integrated approach across Orchestra, proactively identifying opportunities for growth through retention, renewals, and upsells
• Partner with account teams and key stakeholders to strategize and execute multi-channel campaigns across markets/sectors, monitor performance and optimize investments to generate growth
• Oversee accountability and progress monitoring processes to ensure Orchestra meets its strategic organization goals
• Monitor and analyze the activities of competitors to stay informed about industry trends and maintain a competitive edge
• Build and maintain processes and systems to scale the go-to-market strategy across Orchestra

Essential skills:

• 10 years of brand, communications, creative, digital or content strategy experience
• Experience and deep understanding with the agency business model
• Excellent written and verbal communication and presentation skills, with the ability to articulate complex concepts clearly and effectively to internal and external audiences
• A strong track record of business development and client development
• Ability to build develop and implement unique systems 
• Direct management experience, and a commitment to staff development, professional growth and mobility, and building a diverse and inclusive team
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities and projects simultaneously

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We’re eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role. 

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