Primary Purpose of Position :

Coordinate and implement office, retail, and community marketing initiatives for assigned properties.

Essential Functions :

Marketing

• Assist in the planning and execution of promotions and events to increase traffic and engagement at assigned properties, including office customer, community and visitor engagement
• Oversee signage program which includes maps, directories, and retail promotions, when applicable. Update regularly.
• Assist with property websites, including regular updates, content creation, etc.
• Assist in planning and execution of the regions social media campaigns throughout the year, including content creation, social partnerships, effective data tracking and social media reporting.
• Promote and publicize new stores and restaurants at retail properties, informing the public, office customers, and the hospitality industry.
• Develop and maintain positive relationships with merchants; coordinate programs and promotions and market services to merchants.
• Participate in the ideation, planning and execution of annual customer appreciation events and promotions.

Events, Communications & Public Relations

• Coordinate and execute events in assigned properties, consistent with the engagement goals for the property.
• Communicate consistently and effectively with customers, merchants, and employees to educate them on marketing programs, obtain their participation, and assist them with questions, concerns, or issues.

Community Relations

• Liaise with office customers to support marketing goals around added amenities and activations.
• Liaise with charities, and vendors on regional events.

General

Provide support for regional marketing initiatives as assigned.

Region / Building Specific Functions :

• Provide concierge / customer services for office customers (i.e. catering, gifts / gift baskets, etc.)as assigned.
• Support execution of events for office clients located at the Center (wellness, arts, networking, professional development, etc.).
• Perform other duties as assigned.

Requirements and Qualifications :

• BA / BS degree in Marketing, Communications or related field required.
• A minimum of 2-5 years of experience in marketing communications, administrative support or property management required with social media and event management experience.
• Excellent oral and written communications skills.
• Knowledge of basic web design, graphic design, and desktop publishing programs preferred. (Word Press, Adobe Creative Suite)
• Ability to create timelines, exceed deadlines and juggle many projects simultaneously.
• Ability to work independently, as well as part of a team.
• Creativity and ability to initiate ideas and develop programs.
• Flexibility with work schedule as work on nights and weekends is required when marketing events are occurring or are requiring preparation.
• Experience in providing direction to external designers, printers, and other vendors.
• Proficiency in Microsoft Office Applications.

Physical Requirements :

• Involves work of a general office nature usually performed sitting and standing such as operation of a computer and printer.
• Involves work such as tours throughout property portfolio usually performed by walking and by climbing stairs.
• Involves movement between departments to facilitate work.

Internal and External Contacts :

Regularly interfaces both verbally and in writing, with tenant contacts, with the leasing, construction, development, and financial teams as well as external vendors, construction professionals, consultants, and with the general public.

Reporting Structure :

• This position reports to Marketing Director.
• This position coordinates with regional property management staff at assigned properties.

BXP is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, sexual orientation, religion, age, national origin, disability, marital status, protected veteran status, genetic information or any other legally protected characteristic.

Boston Properties is an Affirmative Action and Equal Opportunity Employer. We are committed to fair and impartial treatment in all of our relations with employees, as well as applicants for employment, to recruit, upgrade, train, and promote in all job titles without regard to race, color, gender, gender identity or expression, sexual orientation, religion, age, national origin, disability, marital status, protected veteran status, genetic information or any other legally protected characteristic.

Last updated : 2024-03-05