$30-$40/HR Hybrid or Remote Contractor

DIGITAL MARKETING MANAGER

Bluestone Hospitality, LLC is an established hospitality management company operating in 11 states with over 75 locations and 3,000 team members. The brands we partner and manage include: Bruegger's Bagels, Burger King, Popeye's Louisiana Kitchen, Johnny Carino's, Ruby's Diner, On the Border, Starbucks Coffee, ParkStone Wood Kitchen Taps, Famous Dave's BBQ and Hilton Hotels & Resorts.

Our passion, vision and success have enabled us to be recognized through the industry as a dynamic company that achieves exceptional results. We make it a priority to connect with our guests by focusing on service excellence and delivering innovative and delicious food experiences. Bluestone Hospitality is growing, and we are looking for individuals who can be empowered to make a difference in the hospitality industry! 

Opportunity Overview

The Digital Marketing Manager will develop, execute, and analyze a variety of digital marketing initiatives to support marketing plans and business objectives. This fast-paced and exciting role is integral in growing our business by implementing various digital marketing tactics geared at driving sales, building brand awareness and maintaining the digital platforms for the brands that Bluestone Hospitality manages. The position will work closely with Marketing, Digital Services and Operations.

What You’ll Be Doing

• Plan, execute and analyze all digital marketing for several of the brands Bluestone Hospitality manages
• Design, build and maintain social media presence across all digital channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies via digital channels
• Maintain content on restaurant websites and work with Digital Services to ensure all marketing campaigns are successfully implemented online
• Support all marketing promotions on online ordering and with third-party delivery
• Assess and optimize existing loyalty programs in the short term to enhance effectiveness and drive measurable results.
• Develop a comprehensive, long-term strategy to architect a new loyalty program for select brands, fostering deeper engagement and loyalty.
• Support e-gift card programs and lead the launch of new e-gift card programs for select brands
• Monitor social networks and review platforms for customer care issues
• Manage guest feedback online platforms and support operations in resolving guest feedback

What We Are Looking For / Qualifications

• 3 years of Digital Marketing Experience, preferably in the hospitality industry
• Bachelor's degree or equivalent experience
• Strong organizational skills and ability to independently plan and prioritize tasks to meet deadlines in a timely manner
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Strong leadership skills with ability to manage other team members and work with agencies
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Fit to work in a fast-paced environment
• A talent for working with others and communicating effectively both in writing and verbally
• Strong analytical skills and data-driven thinking
• Operational understanding of how restaurants work, culture, menus and order processes
• Reliable / Available – Requires flexibility to be available during restaurant hours including nights and weekends if issues arise to support operations
• Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media

We are an equal opportunity employer.