As the Director of B2B Marketing, you will have the opportunity to drive the awareness of the BlinkRx brand and value proposition. You will be responsible for all of our content generation and execute across a range of tactics to help us educate the marketplace about our business. Reporting directly to Manaw Mohan, Head of Growth, you will oversee the creation and deployment of comprehensive marketing support assets and materials to drive outcomes across the marketing funnel i.e., awareness, trial, usage etc. Success in the role will be to support our BlinkRx Growth function in monthly and annual targets for new partnerships, product, and portfolio expansion through designing and executing innovative B2B marketing tactics. Additionally, you will be tasked with the execution of our co-branding strategies with our existing and new enterprise partners. This includes ideation, tactical execution, and optimization of campaigns targeted at our unique stakeholder groups. 

Responsibilities

Specifically, you will:

• Create a marketing roadmap and oversee the development and deployment of content, including but not limited to targeted content that speaks directly to our biopharma partners within our prioritized verticals. 
• Develop a proactive PR program, including the creation and placement of press releases, awareness campaigns, and content-based marketing such as whitepapers and thought leadership, expanding upon our shared media and the selecting and managing the channels on which we broadcast that content. 
• Lead our brand marketing efforts across our products to create and implement full-funnel demand generation campaigns. 
• Guide B2B marketing investment decisions in collaboration with our Head of Growth. Own the advertising budget, setting campaign calendars and activation. 
• Collaborate with our design, product, and digital teams to support the execution of the brand outreach strategy across all channels. 
• Own event marketing, developing a growth strategy for new levers, as well ensuring we test, iterate and scale.

A successful applicant will fit the following criteria:

• You have at least 8 years of experience, with deep experience in B2B marketing and working with growth, sales, and executive teams. Start up experience is preferred. 
• You’re a proven doer with a track record of success in scaling marketing programs through technology, database management, and multi/omnichannel strategy.
• You have exceptional written and verbal communication skills. You have deep experience in working with others to develop targeted and compelling messaging that is effective in convincing others.
• You have direct and applicable experience designing, executing, and measuring a marketing strategy.
• You create and deliver compelling presentations to an executive-level audience.
• You have exceptional organizational skills with strong project management abilities
• A bachelor’s degree (BS/BA) in Business Administration, Marketing or equivalent experience. MBA preferred.