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Overview POSITION SUMMARY Responsible for assisting in the implementation and execution of the marketing plan for both new and existing products on our Deep Cleaning Consumables marketing team.
The individual in this role will learn the fundamentals of marketing consumer understanding, category analysis, market research, creative asset development and product launch in addition to interaction with other critical departments required to grow the business sales, integrated marketing, product marketing and consumer design etc.
It is the expectation that the individual will grow significantly in this position and be promoted up within the department.
partnering with outside and inside team members / agencies Structure new products in the system and update and maintain product and claims matrices Manage sales samples and prototypes Commercialize existing or derivative products : Develop go-to-market materials (packaging, user guides, point of purchase material, product videos, a content etc.
partnering with outside and inside team members / agencies Structure new products in the system and develop and maintain product and claims matrices Support timelines Work with internal creative agency to lead the development of category POP & A content.
Understand the consumer, perform data analysis and measurement Write up analysis and conclusions from research Analyze data to understand the deeper level of what is happening over time (trends) and causes (why) Conduct strategic analysis monthly, define conclusions and make recommendations.
Analyze by product, competitor, TV advertising, trade merchandising to learn what is driving or negatively affecting the business.
Conduct competitive analysis for new and current products as it relates to pricing, features and packaging. Manage competitive matrix by retailer, which includes updating store product scope, current product claims and current product features.
Ensure sales and internal presentations have current, up to date information. Coordinate product / samples / cartons for sales calls and internal / customer presentations.
Help support driving growth on .com channel. Present to internal teams, agencies and smaller customers Coordinate demos and samples for customer presentations and hero launch development.
Manage maintenance issues such as Product Obsolescence forms, Product Request forms, Inserts, etc. May be required to perform other duties as assigned.
REQUIRED CORE COMPETENCIES FOR PROFESSIONAL / TECHNICAL JOB FAMILY Functional / Technical Expertise Self-Management Delivers Results Managerial Courage Global Business Acumen Leaning Versitlity Judgment and Decision Making Coninuous Improvement Qualifications REQUIRED EXPERIENCE / EDUCATION Degree minimum : Bachelor’s degree Specific concentration : Marketing Experience level : 3-6 years
Last updated : 2024-04-26
Full Time
Durable Manufacturing
$76k-98k (estimate)
04/27/2024
05/02/2024
bissell.com
GRAND RAPIDS, MI
500 - 1,000
1876
Private
MARK J BISSELL
$500M - $1B
Durable Manufacturing
Bissell is a manufacturer and supplier of cleaning products such as vacuum, sweepers and carpet cleaners.
The job skills required for Brand marketing specialist include Advertising, Presentation, Marketing Plans, Product Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand marketing specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand marketing specialist positions, which can be used as a reference in future career path planning. As a Brand marketing specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand marketing specialist. You can explore the career advancement for a Brand marketing specialist below and select your interested title to get hiring information.