ABOUT BIP VENTURES

BIP Ventures is a dynamic venture capital firm based in Atlanta, GA. Over the last 17 years, BIP Ventures has driven industry-leading returns while its funds have shown remarkable consistency. The firm manages over $1.8 Billion in client assets and is growing rapidly.

OUR PHILOSOPHY

We are fiduciaries, but more than that, we are ethical, honest partners who serve, educate, and protect our founders and investors. We take on the challenges and complex conversations because we operate out of integrity and genuine care.

WORKING ON BIP's PLATFORM TEAM

We hire intelligent and driven individuals who value teamwork and trust, extending this mentality to positively impact our founders and investors in a constant search to drive value.

We understand that people are the driving force behind our success with investing in and scaling category-leading, high-growth companies. We recruit High IQ/EQ professionals with unique experience on both the operating and founder sides of the table and then equip them with superior resources and data. As a team, we show breadth and depth of expertise in areas that matter most to founders and investors.

ABOUT THE ROLE

We are seeking a strategic and results-driven full-time Demand Generation and Marketing Operations Specialist. This person will play a key role in developing and managing multiple initiatives, optimizing processes, improving analytics, and identifying areas of efficiency to maximize Marketing’s impact and demonstrate ROI. The position requires a strong blend of creativity, analytical skills, time management, attention to detail, and a keen understanding of the investment landscape.

KEY RESPONSIBILITIES

Marketing Operations

• Own and optimize the marketing technology stack, including full administrative management of the HubSpot CRM. Develop and document processes for marketing automation and system efficiencies, manage multi-channel workflows, and maintain contact list data health.
• Oversee all websites hosted on Webflow, ensuring seamless integration with HubSpot, Google Analytics, Google Search Console, and other marketing performance software. Monitor site analytics, identify opportunities, and lead infrastructure improvements.
• Streamline marketing operations through analysis, infrastructure improvements, and cross-functional collaboration. Develop an operational cadence with fundraising, investor success, and investment teams to enhance alignment.
• Build out reporting frameworks and dashboards to track campaign performance, lead generation efforts, pipeline velocity, and return on marketing investment.
• Support all operational aspects of in-person and virtual events, including but not limited to communications, logistics, day of coordination, and preparation.
• Analyze paid campaign performance and optimize spending for maximum impact.

Demand Generation

• Develop and execute innovative marketing campaigns to generate interest and raise awareness for 1.) founders and 2.) investment products.
• Build top-of-the-funnel tactics to reach and convert identified audience segments.
• Distribute content marketing assets across owned channels platforms (website, social, email) and earned channels (PR, media placements, OOH) to increase the share of voice and accomplish key marketing initiatives.
• Employ digital marketing best practices across social media, web content, and email channels to increase organic reach, key audience discovery, and desired engagement with priority audience segments.
• Continuously analyze audience data and campaign performance to uncover optimization opportunities. Monitor trends and key players in the financial services and private market investment space to inform future initiatives.

Stakeholder Engagement

• Collaborate with teams across the organization to align marketing efforts with business goals.
• Develop strong relationships with agency partners, independent advisors, and industry influencers to enhance external visibility and credibility among target accounts and prospects.
• Keep stakeholders and executive team informed on marketing performance and programs through regular reporting to foster alignment on priorities and support for proposed initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of proven experience in demand generation and marketing operations, preferably in the startup, venture capital, private equity, or financial services industry.
• Strong understanding of digital marketing tools and platforms, including HubSpot, Google Analytics, Webflow, creative software (Canva, Descript, Loom), and SEO tools.
• Excellent analytical skills and proficiency in data analysis tools.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills.

CHARACTERISTICS OF QUALIFIED CANDIDATES

Successful team members at BIP Ventures possess the following characteristics:

1. a desire to serve others (investors and founders),
2. a team leadership potential,
3. a commitment to continually getting better at our craft,
4. a demonstrated ability to make optimal decisions in a risk/reward framework,
5. a strong work ethic,
6. a collaborative approach to teamwork,
7. a competitive spirit, and
8. a deep appreciation for our merit-based system of wealth creation.

This role is onsite at the BIP Ventures office in Atlanta, GA.

For more on BIP Ventures, please visit www.bipventures.vc.

BIP Ventures is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. BIP Ventures is also committed to compliance with all fair employment practices regarding citizenship and immigration status.