Position Description

Responsible for assisting in managing all aspects of account work within their dedicated practice as well as performing administrative assignments as needed for the benefit of clients and the firm. The Account Executive (AE) plays a critical role within their practice by managing Account Coordinators and interns, ensuring high quality and accurate work is completed on time. The AE may support 3-4 accounts and/or manage 1-2 accounts independently. Accounts will primarily be within their dedicated practice area, but also may cross other practices based on staffing need.

Essential Responsibilities / Duties:

• Develops and maintains productive relationships with clients, as well as with the editors, reporters, bloggers and influencers with whom he/she will regularly interact
• Demonstrates excellent judgment and ability to solve problems on his/her own. He/she should be able to develop public relations, marketing and social media strategies and coordinate team efforts to implement them
• Possesses excellent writing and editing skills. Ability to write to media and other marketing materials as indicated by account supervisor, including press releases, pitch letters, source sheets, social media publishing calendars, program reports and memos. He/she must pay close attention to detail, particularly in editing, and be able to multi-task
• Works with account supervisor to develop and implement program strategies and assist in the writing of public relations plans and conducting media/blogger “pitching.”
• Conducts research, including measuring public relations, integrated marketing and social media results, which includes, among other tasks, compiling press clips, writing media placement and digital analytics reports
• Plans, conducts or supervises the media/blogger relations tasks including pitching efforts, follow-up contact, reporting, campaign fulfillment, etc.
• Assists on administrative assignments for the firm as necessary and as time permits

Technical Skills:

• Must possess excellent writing, editing and communication skills
• Must pay close attention to detail, particularly in editing and reporting
• Must be proficient in using the Microsoft Office suite of products, as well as other internet tools and technologies such as Gmail, SproutSocial, Basecamp and file sharing platforms; internet research and PowerPoint skills are a must

Interpersonal Skills:

Develop and maintain productive relationships with internal and external clients, as well as with the editors, reporters, bloggers and influencers with whom he/she will regularly interact

Qualifications

• BA/BS in Communications/Marketing/Public Relations/Integrated Marketing
• Minimum 2 years of professional public relations, marketing and/or social media experience, preferably within an agency environment
• Must be proficient in using the Microsoft Office suite of products, as well as other internet tools and technologies such as Gmail, Sprout Social, Basecamp and file sharing platforms; internet research and PowerPoint skills are a must
• Excellent media relations skills
• Excellent writer
• Proven social and digital media expertise
• Creative, strategic thinker
• Strong initiative, leadership skills and work ethic
• Strong attention to detail
• Excellent communicator
• Ability to work independently and multi-task in a team-oriented environment