About the Role

Are you ready to join a dynamic team and drive transformation in the world of channel marketing? Brother USA is seeking a Manager, Partner Experience to manage and execute channel strategies and initiatives that engage, promote, and grow brother for business with existing and new channel partners and end users in the B2B ecosystem. This is not just a job; it's an opportunity to be at the forefront of a vibrant industry reporting directly to the Director of Partner Experience.

Channel Strategies & Demand Generation Initiatives:

• You'll be behind crafting channel marketing strategies that take our product portfolio to new heights. Get ready to collaborate with product marketing, the commercial sales team, and our channel partners to make it happen!
• Lead the charge in creating demand generation initiatives and thrilling omnichannel campaigns. Expect to work with an enthusiastic team to achieve sales growth goals and success metrics.
• Get your creative juices flowing as you join forces with the Sales Team for Quarterly Business Reviews. Your ideas will drive business growth and keep things exciting.
• Join our cross-functional dream team to continuously improve and develop our sales enablement tools. Be at the forefront of innovation.
• Dive deep into data, metrics, and insights to uncover the insights that will lead to continuous improvement. Your analytical skills will shine here.
• Be at the helm of our tradeshow strategy, planning and execution including key metrics for success.

Channel Programs & Communication:

• Get ready to build a flawless partner communication process that ensures everyone is in the know about important announcements and product updates. Timely communication is key.
• Join forces with your cross-functional pals to whip up engaging content and boost participation in our educational program.
• Unleash your inner innovator to create channel programs that cultivate brand loyalty and amp up channel engagement to drive sales growth.

E-Commerce & Digital Marketing:

• You'll be the digital virtuoso, maximizing Brother's presence on our channel partner websites. Optimize content, use the freshest product images and messages, and get ready to report out your dazzling results.
• Play the hero by providing support to our partners' E-Commerce platforms and crafting digital marketing content that'll make waves.

Primary Expectations and Experience:

• Education : Bachelor's Degree in Business, Marketing, Communications, or a related field
• Experience : Minimum 7 years of relevant experience in:
  • Partner management and B2B marketing initiatives
  • Omni-channel marketing campaigns and strategies
  • Vendor negotiation and management
  • Channel partner education and communication
  • Digital marketing and E-Commerce

• Software/Technical Skills : Proficiency in Microsoft Office, CRM software (Salesforce preferred), partner portal tools, and content syndication platforms

Travel - Up to 60% of travel

Our ideal candidate will also possess:

• Strategic Mindset: Proven ability to develop and execute channel marketing strategies
• Partner Focus: A track record of building strong relationships with partners and driving success
• Content Guru: Experience in content development and delivery for channel marketing
• Analytical Skills: Strong analytical skills with a knack for performance optimization
• Collaborative Spirit: The ability to work seamlessly with cross-functional teams

What We Offer Our Employees

At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:

• Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
• Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
• Professional Development: We're committed to helping you grow in your career with opportunities for training and development
• Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
• Employee Engagement: Join a team that values your contributions and celebrates success together

If you're ready to take your career to the next level and make an impact in the channel marketing world, apply today, and become a part of the Brother USA family. We're excited to welcome a Manager, Partner Experience who will help us achieve new heights.

Learn more about our benefits here and life at Brother here.

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid

• The salary (or hiring) range for this position is $100,000 - $125,000 per year
• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2024/guidebook/