Let's Grow Together

Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.

The Coordinator, Partner Experience supports the Senior Manager, Partner Experience in the development and execution of the Marketing Strategy for the channel partners in the commercial ecosystem. The coordinator effectively manages planning, creating, and delivering marketing deliverables for BMG channel partners. The role collaborates with cross-functional teams to improve the brand's online presence and end-user experience. The role creates campaigns and communication materials to boost brand visibility and engagement through our channel partners. Lastly, the Coordinator, Partner Experience requires a blend of creativity, analytical skills, and collaboration skills to achieve business objectives.

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WHAT YOU’LL DO
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Channel Marketing

• Supports the Partner Experience team to plan and deliver marketing strategies by product portfolio and channel that optimizes the potential growth of BMG products.
• Coordinate with sales team members to ensure alignment of marketing activities and maximize co-marketing opportunities with our channel partners.
• Maintains the annual calendar of activities up to date with the different channel initiatives planned by channel partner.
• Organize and prioritize assignments and projects with the ability to effectively manage deadlines.
• Analyze performance metrics and KPIs to measure the effectiveness of channel marketing efforts and optimize future campaigns.

Marketing Communication

• Orchestrates the creation of marketing communication materials & campaigns, including collateral, digital assets, and presentations tailored for channel partners.
• Collaborates with internal teams, including sales, product marketing, and CXC, to ensure alignment and consistency in messaging and branding.
• Track and report on marketing asset inventory in collaboration with Product Marketing and CXC teams.

Digital Marketing

• Performs channel partners' web scrubs, identifying areas for content updates and web navigation opportunities.
• Contribute to creating innovative marketing campaigns across social media and channel partners' websites/portals.
• Collaborate with cross-functional teams to optimize content and propose updates to enhance the online user experience and conversion rates.
• Work in collaboration with cross-functional team members to manage content syndication platforms to ensure accurate and timely content updates.
• Stays up to date with market trends and make recommendations for continuous improvement and innovation.

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ABOUT OUR IDEAL CANDIDATE
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Education

• Bachelor's Degree (or equivalent experience) in Marketing, Business, or related field

Experience

• Minimum 3 years or a combination of experience spanning the following areas:
• Experience working with cross-functional teams.
• Experience working in a matrix environment and executing different types of marketing tactics and initiatives.
• Experience working with agencies.

Software/Technical Skills

• Website Analytics
• Copywriting and Proofreading
• Knowledge of graphic design programs (e.g., Adobe) (Preferred)
• Sales Force (Preferred)

Other Skills, Knowledge, & Abilities

• Strong communication skills (verbal, written, and interpersonal)
• Ability to manage multiple projects simultaneously and meet deadlines
• Organizational skills
• Ability to drive projects from concept through implementation and to analyze campaign results
• Knowledge of digital marketing (i.e., social media, e-commerce, etc.)
• Ability to analyze data
• Ability to problem-solve
• Strong attention to detail
• Event planning (Preferred)

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ADDITIONAL DETAILS FOR THIS ROLE

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This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid

• The salary (or hiring) range for this position is $60,000 - $71,000 per year.
• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data.
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2024/guidebook/

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WHAT WE OFFER OUR EMPLOYEES
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At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:

• Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
• Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
• Professional Development: We're committed to helping you grow in your career with opportunities for training and development
• Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
• Employee Engagement: Join a team that values your contributions and celebrates success together

Learn more about our benefits: https://careers.brother-usa.com/benefits

Learn more about life at Brother: https://careers.brother-usa.com/lifeatbrother

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.