BASIC FUNCTIONS

The primary responsibility of your job position is to coordinate, administer, and implement our facility's sales and marketing program following the current federal, state and local standards, guidelines and regulations that govern long term care and assisted living facilities. You are delegated the administrative authority, responsibility, and accountability necessary for carrying out your assigned duties.

PRINCIPLE DUTIES AND RESPONSIBILITIES

• Provide marketing support to all departments within the community.
• Assist with assessment and evaluation to determine whether VIVAGE community is competitive and staying current with the latest trends in healthcare delivery.
• Assist with Monitoring external and internal environment for development of new market segments.
• Implement marketing campaigns for new products and services. This includes working within a specific budget and expenditure plan for each.
• Maintain and review written policies and procedures that govern the day-to-day functions of the marketing department.

• Complete medical forms; develop reports, studies, charting, etc., as necessary.
• Assist in the development, implementation, and tracking of customer service surveys.
• Review that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
• Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff.
• Maintain schedules for all marketing programs.
• Tracking visits and calls into the appropriate programs
• Participate in mandatory meetings.
• Organize and implement continuing internal communications through the use of bulletin boards, committee meetings, newsletters, brochures, and public announces, etc.
• Assist with promotions, publications, newsletters, etc., as necessary.
• Develop and maintain a database.
• Plan and implement special events that serve to advance staff, resident, and community relations.
• Complete Competitor Analysis as needed
• Provide back-up support for the internal admission process as needed
• Demonstrate a passion for caring as evidenced by interaction with co-workers, residents, families, and visitors.
• Perform all other duties, as assigned.

EDUCATION/EXPERIENCE/JOB TRAINING

• Must possess, as a minimum a high school diploma or GED

Experience

• Must possess a thorough knowledge of principles of effective communication, policies, education, community relations, organization structure, etc., as they relate to nursing facility operations.

• Must possess the ability to plan, organize, and effectively present ideals and concepts to community groups/agencies.
• Must possess the ability to communicate effectively, orally and in writing.
• Most possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.
• Most possess the ability to establish, implement, and maintain effective marketing and public relations program.
• Must possess advanced computer skills

Specific Requirements

• Must possess a valid and unrestricted Driver's License.
• Must demonstrate the knowledge and skills necessary to provide care appropriate to the age-related needs of the residents served.
• Must be able to read, write, speak, and understand the English language.
• Must possess the ability to deal tactfully when personnel, residents, family members, visitors, government agencies/personnel and the general public.
• Must possess the ability to plan, organize, develop, implement, and interpret programs, goals, objectives, policies and procedures, etc., that are necessary for providing quality care.
• Must be able to relate information concerning a resident's condition.
• Must be knowledgeable of marketing practices and procedures, as well as laws, regulations, and guidelines.
• Must have patience, tact, a cheerful disposition and enthusiasm, as well as willingness to handle difficult residents.
• Must not pose a direct threat to the health or safety of other individuals in the workplace.