This position reports into the Senior Director of CRM, as part of the Marketing organization. This role plays a critical part in working cross functionally with performance marketing, digital experience, merchandising, customer data and analytics, finance and other key stakeholders to educate on client insights, evangelize customer priorities and drive overarching CRM strategies and programs.

• Combine customer data and analytics, consumer insights and market research to understand areas of opportunity to develop CRM programs 
• Develop learning agenda to influence personalization testing in line with overarching CRM strategy and company priorities 

• Oversee planning, forecasting and development of CRM programs with cross-channel partners across multiple marketing channels 
• Develop analysis, reports and hind sights to share with key stakeholders
• Recommend segmentation, targeting, lifetime value, and personalization tactics to improve response & conversion and maximize marketing ROI 
• Drive personalization across email and site through custom audiences, journeys, and customer lifecycle stages 

This person is customer obsessed, innovative and strong at communicating complex information to a wide range of audiences. This person is a strong collaborator and able to partner with teams across the organization. 

The Director of CRM will partner with central teams on customer data and consumer insights, understanding available resources and tools to develop CRM strategies. 

• Experience collaborating with cross-functional teams 
• Comfort navigating large company environment
• Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set 
• Bachelor’s degree 
• 5-7 years of experience in a CRM or marketing role, preferably in a retail environment 

• Strong data analysis and Excel skills