This Digital Marketing Specialist position is primarily focused on programmatic and other digital advertising channels using tactics including display, native, online video, connected TV, and others.

The Digital Marketing Specialist will be involved in managing budgets, client communication, hands-on research, implementation, optimization, and reporting on campaigns.

The successful candidate should be a contributor who can work seamlessly with in-house and client teams. They will have the opportunity to help shape the growth of the agency’s digital marketing offerings.

The essential functions of this position include the following:

• Setup and ongoing optimization and management of Digital Advertising campaigns for multiple clients through DSPs and various vendors.
• Coordinating ongoing campaigns with vendors including schedules, optimizations, creative changes, and reporting.
• Analyze metrics, provide campaign effectiveness reports, and recommend optimizations when appropriate to improve performance. Strong mathematical abilities are required.
• Set up analytics and tags to track web metrics and key events.
• Ability to communicate professionally on client calls and via email
• Develop and foster strong relationships with media partners
• Actively collaborating with other agency marketing specialists and account managers to align digital advertising campaigns with ongoing initiatives

Minimum Qualifications:

• Proficiency with Google Ads, Analytics, Google Tag Manager, and other digital ad platforms
• Proficiency in Excel
• Experience with data visualization tools such as Tableau, Looker Studio, or ZoHo Analytics
• Bachelor's degree, concentration in advertising, marketing, communication, or business administration
• Two plus years' experience in digital media