The American Academy of Dermatology is seeking a Specialist, Social Media & Video Content located in our Rosemont, IL office responsible for producing engaging social media video content and implementing social media efforts across public social channels in accordance with AAD’s overarching social media strategy. Assist social media manager in exploring new social platforms and tools to increase the reach, influence, and engagement of the Academy’s social media presence.

About Us:

The American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. A sister organization to the Academy, the American Academy of Dermatology Association is the resource for government affairs, health policy and practice information for dermatologists, and plays a major role in formulating policies that can enhance the quality of dermatologic care.

With a membership of more than 21,180 members worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical, and cosmetic treatment of the skin, hair, and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin.

To learn more about the Academy please visit our website at www.aad.org, or follow us on these social media outlets:

• Facebook (www.facebook.com/aadskin)
• TikTok (www.tiktok.com/@AADskin)
• Twitter (www.twitter.com/AADskin)
• Pinterest (www.pinterest.com/AADskin)
• Instagram (www.instagram.com/aadskin1) 

Responsibilities:

• Manage the Academy’s social media accounts for the public by contributing to paid and organic content planning and development, publishing content, monitoring accounts, and responding to engagement activity.

• Develop social media video content plans, write scripts, film, and edit videos in appropriate format for public-facing social media channels. Work with members to produce video content and/or coordinate physician review/approval when necessary.

• Manage the development of the Academy’s Your Dermatologist Knows video series. Develop educational content, strategies, creative concepts, and scripts in conjunction with video production vendors and the Academy’s creative team. Work with internal and external stakeholders, including the Academy’s Public Education Committee, media relations team, and the development and revenue team to determine key content needs. Oversee leadership approval, production, distribution, and analysis. Assist with integrating video into content strategy efforts and marketing campaigns.

• Stay updated on current trends, tools, and new social media platforms as they emerge. Evaluate opportunities for the Academy’s adoption of trends and/or expansion onto new platforms to continually evolve our strategic plan. Help coordinate and execute plans to maximize social media opportunities.

• Monitor current issues/events and online conversations impacting dermatology on all social media platforms and provide analysis of the conversations in order to help inform the Academy’s broader communication strategies on the issues. Evaluate opportunities, present, and implement plans for addressing these topics in the Academy’s public social content as appropriate.

• Collaborate with Integrated Communications division stakeholders to develop and implement tactics in support of integrated marketing communications plans and media relations campaigns. Contribute to the development of the Academy’s strategic communications plan.

• Develop benchmark and analysis reports to assess public social performance against established annual goals and objectives. Regularly review results and make recommendations for new opportunities and tactics. Provide ongoing reports and input on social efforts to leadership and council, committees, and task forces as requested.

Requirements:

• Bachelor’s degree in communications, Journalism or Marketing required. 
• Minimum three to five years of social media experience required, including social media video production.
• Strong written and verbal communication skills as well as social media video production skills required.
• Experience developing social media video content for a variety of social media platforms, including Instagram and TikTok.
• Ability to execute projects under minimal supervision and work effectively and cooperatively with a wide range of internal and external audiences, including members.

We offer a competitive compensation plan and benefits package including medical/dental/vision/life insurance as well as a matching retirement contribution, tuition reimbursement, bonus program, pension plan, paid vacation/medical/personal days, work-life balance, recognition program and casual work environment. More information about our compensation and benefits can be reviewed on the detailed job ad on our website.

The Academy offers a hybrid work environment; providing time in the office for in-person collaboration and the opportunity to work remotely for focus time. We are building a workplace where our employees are excited to come to work every day because of the culture that we are creating together — one of respect, transparency, and collaboration. A workplace in which we demonstrate care and commitment, celebration, community, and focused learning that contributes to the mission of advancing excellence in dermatologic care.

For immediate consideration please apply online at www.aad.org, scroll to the bottom of the page and follow the Employment link. EOE M/F/D/V