Job Summary: Under the direction of the Executive Director of Marketing and Communications, the Marketing Research Graduate Assistant will be tasked with researching, organizing, analyzing, and reporting on university marketing and communications campaigns, tactics and strategies for the Office of Marketing and Communications.

Essential Functions:

1. Promote Franciscan ideals and adherence to the Mission of the University as demonstrated by the University Ideal Characteristics. As we are an equal opportunity employer committed to Franciscan values, all employees share responsibility for advancing diversity, equity, and inclusion in the performance of their roles while demonstrating: service orientation, respect for all, intellectual curiosity, solution focus and innovation, and mutual accountability.

2. Create and manage ROI tracking methods for institutional marketing and communications campaigns

3. Develop, distribute and analyze department surveys used to refine messaging and placement of university marketing and communications campaigns.

4. Assist in the facilitation of focus groups.

5. Proofread and edit copy for marketing and communications collateral.

Additional Responsibilities:

1. Perform other marketing and communications duties as assigned

Qualifications/Education:

1. Commitment to the mission statement, core values and goals of Alvernia University

2. Bachelor’s Degree in Marketing, Communications, or related field and current enrollment in an Alvernia graduate program. Must maintain a 3.0 Cumulative GPA.

3. A passion for storytelling and marketing, with excellent written, verbal and interpersonal skills

4. Excellent analytical skills, with the ability to synthesize and communicate data

5. Ability to function as a team member as well as autonomously

6. Details-oriented self-starter with a willingness to learn, good organizational skills, and ability to meet deadlines

7. Flexibility to adapt and react to changes in scheduling and projects; availability to work both office hours Monday-Friday (8am-4:30pm) and evening/weekend events as needed

8. Ability to work with various stakeholders and a diverse group of people

Physical Requirements:

1. Attendance is required in order to perform the duties of this job.

2. Prolonged periods of sitting at a desk and working on a computer.

3. Must be able to lift 15 pounds at times.