Media Ad Operations Manager

AKA NYC is an award-winning, fully integrated advertising agency?with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors.?With a?focus on creativity, innovation, and consumer experiences, we?have a proven record of?delivering cross-platform campaigns that get results?for new brands and iconic institutions alike.?Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art,?&Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others.

We are looking for a Media Ad Ops Manager to work with data and insights to oversee media campaign deliverables. Reporting to the Head of Paid Media, the Media Ad Ops Manager is a full-time exempt position that is based in New York City.

WHAT YOULL DO:

• Support all paid media campaign activation, supporting in-house media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
• Serve as the main point of contact for internal teams and agencies for campaign trafficking, ad specs, QA and troubleshooting, providing detailed insights and recommendations for improving processes
• Test, troubleshoot, launch and optimize advertising campaigns across multiple channels, ensuring timely asset delivery and proper implementations by aligning on all timelines. Effectively communicate campaign status to internal and external stakeholders.
• Stay up to date on new technologies, market trends and industry best practices and privacy changes as they impact the ad ecosystem
• Become a subject matter expert on ad and supporting digital technologies; understanding the ever-evolving media landscape
• Support marketing analytics teams with daily, weekly, and monthly campaign results
• Lead management of trafficking deliverables (floodlights/campaign goals, creative materials, landing pages, pixels, tag wrapping, etc.) for assigned client accounts
• Put all new creative/tags in a test environment for thorough QA
• Collaborate with Media Planner and Director on each assigned client account to organize and execute successful campaigns based on client KPIs
• Collaborate with Client Services members to manage creative deliverables, goals, and reporting for each campaign
• Collaborate with media vendors to confirm receipt of deliverables needed to launch campaigns for assigned client accounts and monitor campaign performance and optimizations where needed
• Serve as liaison between Client Services, Media Department, and Media Vendors to ensure successful campaign operations

WHO WE'RE LOOKING FOR:

• 4-6 years of experience in advertising/marketing, communications, media, or a related role
• Proficiency in Google Tag Manager and Google Campaign Manager 360 ad server
• Deep understanding of advertising operations landscape
  • Difference between third-party served and site served; difference between advertiser and publisher; difference between site direct and programmatic
  • Knowledge of creative types (HTML5, static, rich media, video, audio)
  • Understanding of CM360 hierarchy (Advertisers, Campaigns, Packages, Placements, etc.)
  • Knowledge of event tagging, creative weights and rotations, and URL string development
• Experience with floodlight tagging and QA
  • Capable of creating and pushing floodlight tags to GTM
  • Capable of QA-ing floodlight tags and troubleshooting tagging issues
• Experience with the implementation and adherence of naming conventions
• Capable of QA-ing and ensuring flawless naming convention implementation
  • Experience with troubleshooting ad tag problems, creative asset issues, impression discrepancies, and other ad ops issues
  • Experience with managing multiple projects with moving pieces and working in collaboration with other stakeholders to find streamlined ways to improve process gaps
  • Experience explaining technical issues and proposed solutions clearly (written and verbal)
• Demonstrated leadership skills with ability to work as part of a team and autonomously
• Ability to multitask with attention to detail and accuracy while adhering to tight deadlines
• Working knowledge of a campaign from start to finish and within a budget
• Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories

WHAT WE OFFER:

• A competitive salary between $85,000 - $100,000, commensurate with experience
• A generous PTO policy
• 1/2 day Summer Fridays
• 100% employer-paid healthcare for employees
• 100% employer-paid dental care for employees
• Flexible working hours
• Hybrid position: minimum three days per week in office
• WFA for set weeks during the year
• Training and Development fund per employee
• Paid parental leave to a maximum of 12 paid weeks
• Student loan repayment assistance (or tuition assistance) with years of service
• Paid sabbatical with years of service
• Pet-friendly office

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. Were passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

Sound like a good fit? Wed love to hear from you!

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