Summary

Director of Demand Generation

Reports to: VP of MarketingTeam: Marketing

The Director of Demand Generation is a key leadership role within the marketing department, responsible fordeveloping and executing an overarching demand generation strategy that aligns with the company's broaderobjectives. This role oversees the strategic planning, management, and implementation of demand gen campaignsacross various marketing channels to drive qualified inbound leads and marketing-influenced revenue, whilemanaging budget and optimizing for ROI.

This is a full time, remote position. Travel is required 10-20% to large trade shows throughout the U.S. as well asoccasionally to our HQ in Austin, TX.

Key Responsibilities

● Strategy Development: Create and oversee the demand generation strategy, ensuring alignmentwith the company's overall goals.● Budget Management: Oversee and optimize the marketing budget, ensuring effective allocation ofresources to maximize ROI.● Campaign Development and Implementation: Design, develop, and launch highly-targetedcampaigns that include paid advertising, email marketing, content marketing, account-basedmarketing, events, and more.● Lead Generation and Nurturing: Implement strategies and programs to generate, qualify, and nurtureleads to create a steady pipeline for the sales team.● Account-Based Marketing (ABM): Drive targeted marketing strategies for high-value accounts tocreate personalized buying experiences across all marketing channels.● Event Management: Lead the strategy and execution of events, both virtual and in-person, to fosterconnections and drive leads. Attend major trade shows to support in person.● Content Marketing: Collaborate with the content team to leverage and produce content thatresonates with the target audience and drives engagement.● Team Management: Lead, mentor, and develop a high-performing marketing team, fostering aculture of collaboration, innovation, and results-orientation.● Analytics & Optimization: Track, measure, and analyze campaign results, leveraging insights toiterate and enhance performance against objectives.● Cross-Functional Collaboration: Work closely with other marketing teams, sales, product, andleadership to ensure integrated and effective marketing strategies.

Qualifications

● Bachelor’s degree in Marketing, Business, or a related field; or equivalent work experience● 8 years of experience in B2B marketing to enterprise organizations, with a proven track record indemand generation for professional services● Proficiency in various marketing technologies and platforms, including Salesforce and Pardot.● Strong analytical skills with an ability to drive actionable insights from data.● Exceptional leadership capabilities with proven experience in team management.● Outstanding verbal and written communication skills.● Strategic thinker with hands-on execution capabilities.● Highly organized with attention to detail.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

This position is responsible for managing and guiding the implementation of clearly defined marketing and communications strategies that support revenue growth and enhance brand awareness. Just as importantly, the Marketing Director will ensure the message is consistent by managing brand standards across various channels, working cross-functionally with Client Services and Sales teams. The ideal candidate will have a knack for transferring technical knowledge into external communications, and the business mindset to convert insights into strategic opportunities for the company.

Essential Job Duties and Responsibilities • Work with Senior Leadership to develop integrated marketing plan by product that aligns with annual growth objectives• Create/support marketing programs to meet sales pipeline goals• Manage relationships and activities with key external partners such as agencies, data relationships, and promotional partners to ensure competitive positioning in the marketplace. • Manages Public Relations activities as directed by need-state • Responsible for understanding competitive landscape and working with Head of Sales to mitigate any risk to brand perception. • Support new product launches and work internally with agency-partners to identify cross-selling opportunities and enterprise product marketing

Supervisory Responsibilities

Direct Reports- This position does not have supervisory responsibilities for direct reports

Indirect Reports- Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel and Driving are not essential duties or functions of this job

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience(Preferred): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Marketing / Public Relations or Digital Marketing / Technology 5 Years of experience in operations or fulfillment role in a technical or agency environmentIn-depth technical knowledge of digital marketing, specifically email marketing and programmatic media

Skills, Knowledge and Abilities Excellent Written & Verbal Communication SkillsAbility to Ensure High Levels of Service & Quality are MaintainedBasic Computer Skills, including Microsoft Word, PowerPoint, Excel, Access, Outlook, & web browsersFlexible & Adaptable, able to change & Alter According to changes in Projects or Business EnvironmentAbility to Develop Strategic Plans to Grow BusinessDemonstrated ability to gain consensus amongst various stakeholder either in a Direct Manager role or leadership position Strong interest in public relations and marketing

Environmental & Physical Requirements Office / Sedentary Requirements Work is performed primarily in an office environment.

Additional Information Regarding Advantage Solutions Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.